Advertising and Marketing BA (Hons)Coventry University
£ 9.000 - (10.570 €)
- Bachelor's degree
- Scarborough (Inghilterra)
Cosa impari in questo corso?
Advertising and Marketing
Skills and Training
Want to know more about our courses and life at the University? Why not tweet us #AskCU and find out!— Coventry University (@covcampus) February 9, 2015 OVERVIEW
This Advertising and Marketing degree course runs in 2016/17.
A sound knowledge of these complementary disciplines will enable you to fully understand your consumers and design creative communications which ensure they choose your brand over competitors.
The combination of advertising and marketing brings together two specialist subjects, providing you with a sound underpinning of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing and to take advantage of the wealth of exciting opportunities for graduate careers. It will offer you the opportunity to explore brand and corporate communications, creative advertising and global marketing as well as creating your own advertising and marketing campaigns.
If you choose this course you will benefit from:
- current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing;
- a specialist honours degree in advertising and marketing;
- excellent teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching;
- the opportunity to spend a year on a paid business placement in the UK or overseas (subject to application). Previous placements have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot;
- guest talks from academic experts and industry professionals;
- the opportunity to participate in international visits such as Study China and the Marco Polo Programme;
- studying at a business school which is a member of the European Foundation for Management Development (EFMD) and the Association of Business Schools (ABS).
European Foundation for Management Development (EFMD)
Accreditations and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery.WHAT WILL I LEARN?
This degree provides a sound grounding in the following core themes:
Advertising: you will explore creative, strategic and applied concepts, analyse current advertisements and create your own campaigns.
Marketing: you will study concepts such as marketing research and strategy, as well as specialist options like digital marketing and corporate communications.
Communications: you will study concepts such as stakeholder communications and communications analysis techniques, in order to support your advertising practice.
Research: you will learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or advertising topic of your choice. This will form the basis of your final-year dissertation.HOW WILL THIS COURSE BE TAUGHT?
Your course will be based on a series of lectures and associated seminars, guest talks from relevant industry professionals, practical workshop classes and personal tutorials. You will also be allocated your own academic personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.
If you are interested in part-time study (which is taught during the day) please contact the Part-time Admissions team on +44 (0) 24 7765 4321 or email firstname.lastname@example.org for further information, but please note that not all courses have a part-time option.HOW WILL I BE ASSESSED?
An estimated percentage breakdown of how your final grade is assessed will vary each year from 75% coursework and 25% exams in the first year to 67% coursework and 33% exams in your final year.
A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.TEACHING CONTACT HOURS
In a typical week you will have up to 14 contact hours of teaching and this will break down as:
Personal tutorial/small group teaching: 2 hours of tutorials each week
Medium group teaching: 8 hours of practical classes, workshops or seminars each week
Large group teaching: 4 hours of lectures each week
Personal study: 22-24 hours each week reading, studying and revising in your own time"