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Advertising, Public Relations and Media BA Honours

Middlesex University
A London (Inghilterra)
1 opinione

£ 9.250 - (10.483 )

Informazioni importanti

Tipologia Bachelor's degree
Inizio London (Inghilterra)
Durata 3 Years
Inizio lezioni Settembre 2017
  • Bachelor's degree
  • London (Inghilterra)
  • Durata:
    3 Years
  • Inizio lezioni:
    Settembre 2017

This degree produces versatile communications professionals with a solid grounding in the practices of both the advertising and public relations industries, underpinned by media theory. The programme can lead to a wealth of exciting careers across both disciplines.

Informazioni importanti
Quali sono gli obiettivi della formazione?

This unique degree will give you an excellent grounding in both the advertising and public relations industries , as well as a critical understanding of the vital but sometimes controversial role they play in the creative industries more generally. For example, you will learn about planning PR and advertising campaigns while critically reflecting on how advertising and public relations influence audiences, related industries and the contemporary media.

Requisiti: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, entrance test, portfolio or audition.


Dove e quando

Inizio Luogo
The Burroughs, NW4 4BT, London, Inghilterra
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Inizio Set-2017
The Burroughs, NW4 4BT, London, Inghilterra
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Georgina Godfrey .
Il meglio The combination of industry experienced tutors and varied modules made my degree enjoyable and interesting. I secured a 2:1 and a full-time job before I had graduated.

Da migliorare All good.

Corso realizzato: Marzo 2017 | Consiglieresti questo centro?

Cosa impari in questo corso?

Public Relations
PR training
Communication Skills
Media Production
Global Journalism
social campaigning
media planner


In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture. A workshop based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.

In your second year you will build on your media production skills, develop research techniques in preparation for your final year project and learn how to research, plan, carry out and evaluate PR and advertising campaigns. You will also get the opportunity to specialise in an area of interest by choosing from a selection of optional modules. By your final year you will be fully prepared to complete an extensive independent project. You will also explore the ethics and controversy of PR and advertising, and select from optional modules focusing on areas such as media events, social campaigning and the power of language.

Throughout the course, you will develop the research, planning and communication skills that are essential in the advertising, public relations and media industries.

You can find more information about this course on the programme specification.

Year 1
Advertising and PR in Context (30 Credits) Compulsory
Introduction to Media and Society (30 Credits) Compulsory
Media Analysis (30 Credits) Compulsory
Media Production (30 Credits) Compulsory
Year 2
Global Journalisms (30 Credits) Optional
Communication Techniques (30 Credits) Optional
Promotional Practices (30 Credits) Compulsory
Research Techniques and Approaches (30 Credits) Compulsory
Visual Cultures (30 Credits) Optional
Year 3
Independent Project (30 Credits) Compulsory
Issues in promotional culture (30 Credits) Compulsory
Campaigns and Social Change (30 Credits) Optional
Language and Power at Work (30 Credits) Optional
Media Events and News Cultures (30 Credits) Optional
Writing the City (30 Credits) Optional
International and Digital Public Relations (30 Credits) Optional
Culture, Consumption and Identity (30 Credits) Optional

Ulteriori informazioni

£11,500 per year