Art Direction (Online)

University of the Arts London (UAL)
Online

507 
*Prezzo Orientativo
Importo originale in GBP:
£ 450

Informazioni importanti

Tipologia Corso
Metodologia Online
Durata 6 Weeks
Inizio 01/03/2018
  • Corso
  • Online
  • Durata:
    6 Weeks
  • Inizio:
    01/03/2018
Descrizione

Join this online course to learn about working as a professional Art Director, your tutor will guide you through the various stages involved from creating your concept to organising an advertising campaign. First we’ll introduce the basic principles of visual communication, semiotics...

Informazioni importanti
Sedi

Dove e quando

Inizio Luogo
01 mar 2018
Online
Inizio 01 mar 2018
Luogo
Online

Cosa impari in questo corso?

Design
Marketing
Art Direction
Visual Communication
Editorial
Fashion Photography
Art
Advertising
Communication Training
Production
Art Director

Programma

Join this online course to learn about working as a professional Art Director, your tutor will guide you through the various stages involved from creating your concept to organising an advertising campaign. First we’ll introduce the basic principles of visual communication, semiotics. We’ll discuss the importance of analysing contemporary trends and campaigns. During a workshop you’ll develop your own concept boards and learn about campaign production and maximising your creativity. Your tutor will be a practising Art Director, who will provide guidance and discuss the variations in the role of art direction across different creative industries. You will also understand the process of setting up a photo-shoot and a TV advert and gain valuable tips about successfully working as a professional in this field.

Course Outcomes
You’ll have refined your creative skills and powers of lateral thinking. Having learnt the techniques and principles of art direction, you will be able to confidently approach briefs and deliver creative concepts and ideas.

Who Should Attend

You may work in advertising, marketing, PR, brand management, sales, editorial, fashion, photography or design; or, you might just want to explore the principles of art direction.

Level
Beginner