B.Sc. Marketing (Hons)

University of Kent
A Canterbury (Inghilterra)

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Informazione importanti

  • Bachelor's degree
  • Canterbury (Inghilterra)
Descrizione

The BSc in Marketing (Hons) degree from the University of Kent offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

Informazione importanti

Requisiti: English Language Requirements IELTS Take IELTS test 6.5 IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

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Dove e quando

Inizio Luogo
01 settembre 2016
Canterbury
CT2 7PE, Kent, Inghilterra
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Cosa impari in questo corso?

Management
Marketing
IT Management
Skills and Training

Programma

Course Content Stage 1

Possible modules may include:

  • Business Skills & Employability
  • Introduction to Management
  • Introduction to Statistics for Business
  • Global Business Environment
  • Introduction to Business Modelling
  • Financial Accounting, Reporting and Analysis
  • Introduction to Marketing
  • Microeconomics for Business
Stage 2

Possible modules may include:

  • Business Ethics and Sustainable Management
  • Branding
  • Buyer Behaviour
  • Creativity, Innovation and Organisation
  • Marketing Strategy
  • Marketing Research
  • Operations Management
Stage 3

Possible modules may include:

  • Digital Marketing Applications
  • Marketing Communications
  • Decision Analysis
  • International Marketing
  • Corporate and Business Strategy
  • Marketing Management Project
  • Macroeconomics for Business
  • New Product Marketing
  • Digital Marketing Strategy
  • Contemporary Management Challenges
  • Enterprise
  • Diversity in Organisations
  • Simulation Modelling
  • Service Management