Award in Digital Marketing

Studying in Malta
Online

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  • Corso
  • Online
Descrizione

This Award is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.

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Programma

This qualification is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance. The qualification is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing. This qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. This module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate (Level 5 Certificate in Professional Marketing). We offer a tutor-led programme leading to a recognised marketing qualification. It is recognised as Level 5 by the Malta Qualifications Council (MQC).


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