Award in Digital Strategy

Studying in Malta
Online

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  • Corso
  • Online
Descrizione

This qualification provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro and micro environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

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Programma

This qualification provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro and micro environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives. Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession. The qualification is aimed at the aspiring professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing. This module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate (Level 6 Diploma in Professional Marketing). We offer a tutor-led programme leading to a recognised marketing qualification. It is recognised as Level 6 by the Malta Qualifications Council (MQC).


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