Communication and management of public sector institutionsUNIVERSITÀ DELLA SVIZZERA ITALIANA
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- Mendrisio (Svizzera)
This course introduces the main structuring elements in the communication and management functions of public sector institutions (public administrations, international organisations, NPOs, etc.).
The first part of the course presents the evolution of the management of public sector institutions from the traditional model of public administration, to New Public Management and Democratic Governance. A special accent will be put on the possibilities and limitations these models have introduced for the communication functions of public sector organisations. The case study used are mostly be taken from federal states (Canada, United States, Switzerland) and take into account the realities of Switzerland's semi-direct democratic model.
The second part of the course addresses the various aspects of public sector communication. The focus will be both on the theoretical and on the practical aspects related to communicating in the public sector in the XXIst century.