Destination Management and MarketingUNIVERSITÀ DELLA SVIZZERA ITALIANA
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- Mendrisio (Svizzera)
The course deals with the concept of "Destination" as the competitive unit and crystallisation point of the tourism offer in incoming tourism. Because Destination Management and Destination Marketing are so much interlinked the two courses are covered by this course outline. Students at the end of this course should be able to:
- identify and evaluate relevant trends in tourism demand and supply
- define and identify destinations and places of attraction
- analyse the competitive position of destinations and learn methods as well as tools for strategic destination management
- analyse the marketing environment and develop marketing strategies and marketing plans for destinations
- know the special challanges of destination finances management
- evaluate and design possible management structures in destination governance
- learn methods and tools to facilitate destination cooperation.
Teaching methods include lectures, discussions, and case studies; an excursion will also take place (destination to be determined).
T. Bieger, Destinations Management, 5th Edition, Oldenburg, München und Wien, 2002.
T. Bieger, Tourismuslehre, Haupt, Bern/Frankfurt, 2004.
T. Bieger and R. Scherer, From Urban Tourism Marketing to Integrated Marketing of Places: An Institutional Analysis Based on Case Studies from Switzerland, in K.Wober (ed.) City Tourism 2002, Springer, Wien, 2002. Pages 303-22.
J.R. Brent Ritchie, Geoffrey I. Crouch: The Competitve Destination, CABI Publishing, Cambridge, 2003. ISBN 0-85199-664-7.
H. Pechlaner e K. Weiermair (a cura di) Destination Management - Fondamenti di Marketing e gestione delle destinazioni turistiche, Touring Editore, Milano, 2000.
A. Flagestad, Success and Organizational Structure in Winter Sports Destinations, Etour, Bradford, 2001.
R. Sainaghi, Destination Management - A process based view, Difo-Druck, Bamberg, 2003.