Digital marketing

UNIVERSITÀ DELLA SVIZZERA ITALIANA
A Mendrisio (Svizzera)

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Informazione importanti

  • Corso
  • Mendrisio (Svizzera)
Descrizione

The following course will help you improve your skills and achieve your professional goals. During the program you will study different subjects which are deemed to be useful for those who want to enhance their professional career. Sign up for more information!

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Mendrisio
Tessin, Svizzera
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Cosa impari in questo corso?

Marketing online
Digital Marketing

Programma

This course is designed as an introduction to the rapidly evolving world of marketing in new media. It blends conceptual frameworks and theory with an applied perspective. The topics of the course include planning of digital marketing activities, monitoring of digital marketing activities and metrics, online advertising, online consumer behavior, consumer engagement and online communities, and basic social network insight and analytics. The objectives of this lecture will be met through lectures, text readings, practical exercises, and in-class discussions. As integrative part of this class students will participate in the Google Online Marketing challenge (http://www.google.com/onlinechallenge/ ).

Reference book
None

Grading
the grading is 70% exam and 30% will be a group presentation

Enrollment required. Limited number of participants.


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