Event Management

UNIVERSITÀ DELLA SVIZZERA ITALIANA
A Mendrisio (Svizzera)

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Informazioni importanti

Tipologia Corso
Inizio Mendrisio (Svizzera)
  • Corso
  • Mendrisio (Svizzera)
Descrizione

Descrizione The business of event management plays a key role in tourism, in sports, culture, and in business. In this course, students will get acquainted with the main strategies used when planning and managing events, learn about the key roles of stakeholders in events, risk assessment and feasibility models in addition to event resourcing and organisational approaches in order to manage successful events. Students will work on creating an event concept and developing an implementation plan for a major business and leisure destination.

Informazioni importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Mendrisio
Tessin, Svizzera
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Inizio Consultare
Luogo
Mendrisio
Tessin, Svizzera
Visualizza mappa

Programma

Descrizione

The business of event management plays a key role in tourism, in sports, culture, and in business. In this course, students will get acquainted with the main strategies used when planning and managing events, learn about the key roles of stakeholders in events, risk assessment and feasibility models in addition to event resourcing and organisational approaches in order to manage successful events. Students will work on creating an event concept and developing an implementation plan for a major business and leisure destination.

Textbook
Bowdin, G. et al. (2010). Events Management. London: Routledge.

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