Fashion Communication

BAU Rome International Academy
A Roma

1.200 
IVA inc.
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Informazione importanti

  • Scuola di specializzazione
  • Roma
  • 42 ore di lezione
  • Durata:
    3 Mesi
  • Crediti: 6
Descrizione

At BAU Rome, you will learn the essentials of fashion writing, image and brand design, digital PR and social media management, new apps and metrics for successful trend-spotting/setting …and how to brand yourself. Creative Labs and real life simulations under the supervision of Paola Vee (Journalist, leading expert of digital communication and Editor in chief of Les Cahiers Fashion Marketing) will be combined with testimonials by keynote influential bloggers, journalists, specialists of digital fashion and in-company visits. This course can suit a variety of interests and participants’ profiles and be designed for marketing and communication students who want to understand more about fashion in the digital age or for bloggers and start-up entrepreneurs who want to become influential trend-spotters and trend-setters in any sector.

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Roma
Via VI Novembre 114, 000187, Roma, Italia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

Upon successful completion of this course, students will: 1 - have acquired a deep knowledge of the fashion system and the market of Fashion and Luxury 2 - have acquired specific skills in communicating a fashion product and a fashion brand 3 - have learned the secrets of the activities of an excelent press officer and an excelent digital pr 4 - be able to develop effective communication and promotion strategies and content

· Requisiti

Min. 5.5.IELTS/69TOEFL is appreciated, but not mandatory

· In cosa si differenzia questo corso dagli altri?

This course requires 42 contact hours. It can be completed in short intensive formats of 2-4 weeks or in a 3-month term, combined with city and culture tours, languages and other courses. Discount up to 40% if take 2 or 3 other courses of the Academy is available

Cosa impari in questo corso?

Fashion writing
Image and Brand Design
Digital PR and social media management
New apps and metrics
Trend-spotting/setting

Professori

Paola Vee
Paola Vee
Profesoressa

Specialized in marketing and communication, with 20+ years professional experience, as the Publisher of Les Cahiers Fashion Marketing, I devoted myself to the spread of marketing culture in fashion enterprises as well as the enhancement of logics of quality and technological innovations.

Programma

What is Luxury, consumers evolution, create powerful fashion blog, create a fashion magazine, blog and magazine providing, celebrities blogs, work with Facebook, Twitter, Instagram and Pinterest, visual Merchandising is communication, media plan and conent strategy elaboration, press release and post writing, fashion writing, image and brand design, digital PR and social media management, new apps and metrics for successful trend-spotting/setting

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