Global Market StrategiesUNIVERSITÀ DELLA SVIZZERA ITALIANA
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- Mendrisio (Svizzera)
Globalization, technological revolution, and dynamic shifts in consumer preferences have changed the way businesses operate throughout the world. The Global Market Strategy course aims at introducing the dynamics of global business environment, and help students in identifying and analyzing the opportunities and challenges found in geographically dispersed organizations. The course gives an overview of various topics related to international business including, global entrepreneurship, technology and globalization, internationalization, management of multinational corporations and emerging economies.
Your grade will be based on a group project (25%), individual paper (35%), class participation (15%), and final exam (25%).
There is no textbook for this course. The case studies and additional readings will be provided by the instructor.