IBM Digital Analytics and Marketing Center On-Demand Learning Modules

dettagliati del corso
Session 1: Getting Started
Getting Started with IBM Digital Analytics
Creating Dashboards and Workbooks
Effective Troubleshooting
Enterprise Analytics
Session 2: Analyzing Site Metrics, Content and Product Performance
Top Line Metrics
Action Ready Reports
Event and Content Analysis
Product Performance
Demographics and Systems
Session 3: Utilizing Marketing Reports
Marketing Channels
Marketing Channels Attribution Reports
Marketing Programs and Attribution Logic
Mobile Analytics
Natural Search Report
Inbound Link Analysis
Site Promotions Report
Referring Sites Report
Session 4: Pathing and Enterprise Dashboard
Creating and Analyzing Paths
Enterprise Dashboard
Session 5: Tagging
Tools and Tagging Fundamentals
Fundamentals of Tagging
Best Practices for Flash Tagging
Tagging Best Practices to Optimize Marketing Tracking
Session 6: Explore
Digital Analytics Explore
Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
Digital Analytics Explore: Flat List Reports
IBM Digital Analytics Impression Attribution
IBM Lifecycle
IBM Segmentation
Session 7: Marketing Tactics
IBM AdTarget
IBM Digital Recommendations
IBM LIVEmail
IBM Search Marketing: Part 1 : Analyze
IBM Search Marketing: Part 2 Campaign and Bid Management
IBM Digital Analytics for Social Media
Session 8: Additional Applications
Monitor
Benchmark
IBM Import
WebSphere Commerce
Session 9: IBM Marketing Center
IBM Marketing Center
IBM Marketing Center V2
Session 10: Digital Data Exchange
Digital Data Exchange: General Tagging
Digital Data Exchange: Advanced Tagging
The Digital Data Exchange API