IBM Digital Analytics and Marketing Center On-Demand Learning Modules

Digi Academy
A Milano

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  • Corso
  • Milano
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Inizio Luogo
Consultare
Milano
Via Valtellina, 63, 20124, Milano, Italia
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· Requisiti

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Please refer to Course Overview for description information

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Programma

Contenuti del corso

NOTE: THIS IS A SELF-PACED WEB BASED COURSE. PLEASE DO NOT MAKE TRAVEL ARRANGEMENTS FOR THIS COURSE.

THIS IS A SELF-PACED VIRTUAL CLASS. AFTER YOU REGISTER, YOU HAVE 30 DAYS TO COMPLETE THE COURSE.

Before you enroll, review the system requirements to ensure that your system meets the minimum requirements for this course. AFTER YOU ARE ENROLLED IN THIS COURSE, YOU WILL NOT BE ABLE TO CANCEL YOUR ENROLLMENT. You are billed for the course when you submit the enrollment form.

After you receive confirmation that you are enrolled, you will be sent further instructions to access your course material and remote labs. A confirmation email will contain your online link, your ID and password, and additional instructions for starting the course.

You can start the course at any time within 12 months of enrolling for the course. After you register/start the course, you have 30 days to complete your course. Within this 30 days, the self-paced format gives you the opportunity to complete the course at your convenience, at any location, and at your own pace. The course is available 24 hours a day.

If the course requires a remote lab system, the lab system access is allocated on a first-come, first-served basis. When you are not using the elab system, ensure that you suspend your elab to maximize your hours available to use the elab system.

This curriculum consists of a collection of multiple on-demand training modules for the Digital Analytics product suite and IBM Marketing Center. Each module is topic and application specific and can be completed at your own pace. New modules are added on a regular basis and participants are encouraged to visit the library on a monthly basis for updates.

Contenuti dettagliati del corso

Session 1: Getting Started

  • Getting Started with IBM Digital Analytics
  • Creating Dashboards and Workbooks
  • Effective Troubleshooting
  • Enterprise Analytics
Session 2: Analyzing Site Metrics, Content and Product Performance
  • Top Line Metrics
  • Action Ready Reports
  • Event and Content Analysis
  • Product Performance
  • Demographics and Systems
Session 3: Utilizing Marketing Reports
  • Marketing Channels
  • Marketing Channels Attribution Reports
  • Marketing Programs and Attribution Logic
  • Mobile Analytics
  • Natural Search Report
  • Inbound Link Analysis
  • Site Promotions Report
  • Referring Sites Report
Session 4: Pathing and Enterprise Dashboard
  • Creating and Analyzing Paths
  • Enterprise Dashboard
Session 5: Tagging
  • Tools and Tagging Fundamentals
  • Fundamentals of Tagging
  • Best Practices for Flash Tagging
  • Tagging Best Practices to Optimize Marketing Tracking
Session 6: Explore
  • Digital Analytics Explore
  • Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
  • Digital Analytics Explore: Flat List Reports
  • IBM Digital Analytics Impression Attribution
  • IBM Lifecycle
  • IBM Segmentation
Session 7: Marketing Tactics
  • IBM AdTarget
  • IBM Digital Recommendations
  • IBM LIVEmail
  • IBM Search Marketing: Part 1 : Analyze
  • IBM Search Marketing: Part 2 Campaign and Bid Management
  • IBM Digital Analytics for Social Media
Session 8: Additional Applications
  • Monitor
  • Benchmark
  • IBM Import
  • WebSphere Commerce
Session 9: IBM Marketing Center
  • IBM Marketing Center
  • IBM Marketing Center V2
Session 10: Digital Data Exchange
  • Digital Data Exchange: General Tagging
  • Digital Data Exchange: Advanced Tagging
  • The Digital Data Exchange API


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