IBM Tealeaf Customer Experience 9.0.1 Usability Analysis and Configuration

Contenuti del corso

IBM® Tealeaf® cxOverstat usability analytics provides enhanced support for analysis and understanding of user intention across digital interaction points such as web and mobile. It allows companies to consume and quantify customer behavior data and turn it into real business insight

This course describes the uses and benefits of IBM® Tealeaf® cxOverstat, and how to use its overlays and reports to understand the user website experience. It illustrates how to capture page states for reports, and then organize these reports by similar attributes to show how particular segments of visitors behave. It also explains how to create and add Dimensions to power this filtering capability. Finally, it defines when to use Goal-Based Dimensions to filter by outcome-based criteria.

Contenuti dettagliati del corso

• Course Overview
• Unit 1. Analyze Website Experience with IBM Tealeaf cxOverstat
• Unit 2. Usability Dimension Report Groups and Goal-Based Dimensions
• Course Wrap-up