INTERNATIONAL PROGRAM - INTERNATIONAL MASTER LUXURY MANAGEMENT

Business School Sole 24 Ore
A Parma

2001-3000
Chiedi informazioni a un consulente Emagister
Confronta questo corso con altri simili
Leggi tutto

Informazioni importanti

  • Corso
  • Livello intermedio
  • Parma
  • Durata:
    9 Mesi
  • Quando:
    20/11/2017
Descrizione

Luxury goods, fashion and lifestyle represent one of the most important areas of italian excellence. Our international Master in Luxury Management provides students with knowledge and capabilities required by firms in the luxury industry.
Objectives:
train students with a multidisciplinary foundation by bringing together creativity with the ability to interpret and foresee business trends
provide students opportunities to learn from experience of professionals working in the luxury good sector as well as develop future networks in the luxury good market
provide pactical applications of the concepts learned in class through project work, on-site visit and educational tours

Informazioni importanti
Sedi

Dove e quando

Inizio Luogo Orario
20 novembre 2017
Parma
43100, Parma, Italia
Visualizza mappa

Cosa impari in questo corso?

Management
Luxury goods market
Fashion industry
Luxury goods industry
Trends in the markets for luxury goods
Marketing
Communication
Events
Commercial policies
Management of luxury retail stores
E-commerce

Professori

Team Docente Business School Sole 24 Ore
Team Docente Business School Sole 24 Ore
Direttore

Programma

PROGRAM
  • Made in Italy: yesterday, today and tomorrow
  • Luxury goods market: from products to global markets
  • New consumers of luxury goods
  • The fashion and luxury goods industry
  • Emerging trends in the markets for luxury goods
  • Marketing of luxury goods
  • Communication and events
  • Commercial policies and management of luxury retail stores
  • E-commerce for luxury goods
Several trips will be made throughout the course to deepen students’ learning experience. Site visits carried out during the previous editions include:
  • the FAR Textile Studio Museum in Como
  • Kartell Museum
  • Damiani Factory in Valenza
  • Bottega Veneta Atelier in Montebello Vicentino
  • Hotel Cipriani in Venice
  • Ferrari Museum and Factory in Maranello
  • Eataly the Italian food excellence in Milan
  • T'a Milano

The project work represents an important opportunity of training on the job, a privileged entry into the world of work. Participants will have the opportunity to meet directly with managers and professionals and to test themselves on real business challenges.In the previous editions the project works were done in collaboration with Brioni and Damiani.

The Master has its own blog which will be managed directly by participants with the direct supervision of the coordinator: in this way, students will be able to master an important aspect of digital Communication. The blog represents a daily window on all activities experienced during the classroom months, such as meetings, testimonials, visits, events, and so on.luxurymanagement24.wordpress.com

STUDY TOUR
Participants will spend some days in Florence to visit Gucci Factory and Museum, Ferragamo Museum, The Uffizi Gallery, The Mall and other important luxury brands of Made in Italy.

INTERNSHIP
The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. It represents a significant experience of training on the job, and it ends with a report presented by participants at the Diploma Award Ceremony.The main areas of placement and professional openings are within companies, consultancy firms, business associations and institutions of the fashion, luxury and lifestyle sectors, in the following functions:
  • Marketing
  • Communication and Events
  • Press Office
  • Brand Management
  • Retail Merchandising
  • Visual Merchandising
  • Retail Operations
  • CRM
  • Digital Marketing
  • Ecommerce

Successi del Centro


Confronta questo corso con altri simili
Leggi tutto