Introduction to IBM Unica Campaign 8.6

Digi Academy
A Milano

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Informazione importanti

  • Corso
  • Milano
Descrizione

Obiettivi  

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Milano
Via Valtellina, 63, 20124, Milano, Italia
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· Requisiti

Prerequisiti

You should have general knowledge of database marketing.

Programma

Contenuti del corso

This course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. This course prepares you to configure IBM Unica Campaign´s processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning you should also attend the IBM Unica Campaign 8 Administration, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Contenuti dettagliati del corso

IBM Unica Campaign Basics

  • The IBM Unica Marketing Platform
  • Integrated Marketing
  • Navigation and Logon
  • Other Menu and Page Features
  • Campaign Concepts and Terminology
  • Navigating Around the Unica Campaign Interface
Building a Flowchart, Part 1: Data Selection and Manipulation
  • Creating Flowcharts
  • The Select Process
  • Table and Table Catalogs
  • Strategic Segments
  • Process Status Indicators
  • The Merge Process
  • The Segment Process
  • The Sample Process
  • Running Flowcharts
  • Flowcharts Templates
Building a Flowchart, Part 2: Data Refinement and Output
  • Building Queries
  • Derived Fields
  • Why Use Derived Fields?
  • User Variables
  • Snapshot Process
  • Audience Levels
  • Table Mapping
  • The Audience Process
  • The Extract Process
  • Scheduler
Offer Attributes, Offers and Offer Lists
  • The Offer and Response Life Cycle
  • Offer Concepts
  • Offer Attributes
  • Offers and Offers Versions
  • Creating Offers
  • Using Offer Lists
  • Creating an Offer Lists
Assigning Offers and Cell Management
  • The Offer - Response Cycle
  • Offer Assignment Flow
  • Treatments and Treatment Codes
  • Contact History Concepts
  • Assigning Offers
  • Outbound Triggers
  • Target Cell Spreadsheet
Response Tracking and Reporting
  • The Offer - Response Life Cycle
  • Response Attribution
  • Response Categories
  • Example Scenario: The Offer
  • Analyzing Response History
Managing the Campaign Environment
  • Flowchart Logs
  • Custom Offer Attributes
  • Offer Templates
  • Sessions
More Campaign Objects and Processes
  • Custom Macros
  • Track Process


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