Investor RelationsUNIVERSITÀ DELLA SVIZZERA ITALIANA
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- Mendrisio (Svizzera)
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Pre-requisites: Corporate Identity and Image and Essentials of Finance
Cosa impari in questo corso?
The purpose of this course is to help students understand how and why investor relations are an important part of the corporate communication mix. The course discusses the current capital marketplace; the main theories and concepts of investor relations; as well as its particular methodologies, practices and tools.
In a marked group exercise, students will analyze a communication challenge and will learn to develop implementation strategies and solutions. There is also a marked financial writing exercise.
Students will become familiar with the fundamentals, contents, target groups, instruments and legal framework of investor relations. They will learn the communication needs of the corporate lifecycle, both in continuing investor relations (financial calendar work) and in relevant capital market transactions such as mergers & acquisitions or initial public offerings.
Selected reading material will be provided in class.
Laskin, A. (2010) Managing Investor Relations: Strategies for Effective Communication. Business Expert Press.