Italian Entrepreneurship & Innovation

BAU Rome International Academy
A Roma

900 
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Informazione importanti

  • Scuola di specializzazione
  • In 2 sedi
  • 42 ore di lezione
  • Durata:
    3 Mesi
  • Crediti: 6
Descrizione

This course is designed to lead the student to understand the nature of entrepreneurship process and the link between art and science. The aim is to understand theory and practice of new venture creation and management, by bringing students in direct contact with the companies representing the MADE IN ITALY BRAND.

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Roma
Via VI Novembre 114, 000187, Roma, Italia
Visualizza mappa
Consultare
Roma
Via IV Novembre 114, 000187, Roma, Italia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

Upon successful completion of this course, students will: 1 - understand the process of creating a new venture and the link between art and science 2 - recognize and evaluate entrepreneurial opportunities 3 - understand the strategic pillars of the Italian Made in Italy 4 - understand how technology, creativity and innovation interlink in the entrepreneurial process 5 - understand issues of brand management and impact of social media in a new venture creation

· A chi è diretto?

This course can suit a variety of interests, especially if you are looking for new business ideas, and you want to understand more about the life cycle of a new venture, innovative product design and how to bring your business to success. A fundamental part of this certificate is to conduct tours in leading Italian companies and meet their founders, managers and decision makers.

· Requisiti

Min. 5.5.IELTS/69TOEFL is appreciated, but not mandatory

· In cosa si differenzia questo corso dagli altri?

1.Discount up to 40% if take 2 or 3 other courses of the Academy. 2. This course requires 42 contact hours. It can be completed in short intensive formats of 2-4 weeks or in a 3-month term, combined with city and culture tours, languages and other courses. 3.A fundamental part of this certificate is to conduct tours in leading Italian companies and meet their founders, managers and decision makers.

Cosa impari in questo corso?

New venture creation and management
Made in Itay Branding

Professori

ANDREA FEBBRAIO
ANDREA FEBBRAIO
Professore

is Co-founder and Europe VP Sales for Ebuzzing, a European leading company for online video advertising, and has built a reputation as a successful entrepreneur in the digital advertising field. Author, speaker and professor he has a ten years experience within online adv agencies. In 2007 he founded Promodigital, a company which in a very short time became a leader in the Italian market for buzz marketing and in 2010 was bought by the French group Wikio. Forerunner of events like viral and online advertising videos, Andrea has written two best sellers, “Viral Video” and “Buzz Marketing into S

Programma

Concept of Italian entrepreneurship,the strategic pillars of the Made in Italy brand, crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of the Italian entrepreneur, entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to a new venture creation, preparing business model, business model canvas and business plan,venture formation process; product design, development; marketing and sales, the Italian Micro-multinationals, managing entrepreneurial resources vs challenges imposed by globalization and recurring crisis, shifting intonew markets, trademarks, copyrights and patents, sustainability, technology, creativity & innovation, brand management, Social Media and digital reputation. Co-creation of value with consumers.

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