Italian Food & Restaurant Business

BAU Rome International Academy
A Roma

900 
IVA inc.
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Informazione importanti

  • Scuola di specializzazione
  • Roma
  • 42 ore di lezione
  • Durata:
    3 Mesi
  • Crediti: 6
Descrizione

This course wants to provide a full immersion experience into the Italian cuisine, which is characterized by its simplicity and relies mainly on the quality of the ingredients, rather than on elaborate preparation. Participants will conduct tasting sessions, field trips, cooking classes by experienced Italian chefs and food designers.They will also understand the familiar ownership of Italian companies and chains in the sector, and how the unconventional structure of many Italian food establishments can be a competitive success factor when shifting to international markets and adapting to the new emerging global food trends. Impact of social media and digital image management in the new
era of open innovation will be explored through the analysis of specific case studies of the Italian food and restaurant business.

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Roma
Via VI Novembre 114, 000187, Roma, Italia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

1- understand the link between entrepreneurial art and entrepreneurial science in the Italian food and catering industry. 2- recognize and evaluate entrepreneurial opportunities and new business models in the food and catering. 3- understand the value drivers which make exclusive the customers’ experience of the Made in Italy food and catering industry.

· A chi è diretto?

This course can suit a variety of interests and levels of knowledge of the Food & Catering sector. Amateurs, Restaurant managers and entrepreneurs, Food bloggers & designers will all find “bread for their teeth”.

· Requisiti

Min. 5.5.IELTS/69TOEFL is appreciated, but not mandatory

· In cosa si differenzia questo corso dagli altri?

This course requires 42 contact hours. It can be completed in short intensive formats of 2-4 weeks or in a 3-month term, combined with city and culture tours, languages and other courses.

Cosa impari in questo corso?

Made in Italy brand strategic pillars
In the Food and catering sector

Professori

CARLO ZUCCHETTI
CARLO ZUCCHETTI
professore

is the founding member of Arci Gola (Slow Food) and was National Head until 1991. Wine and Food Culture teacher at the University of Tuscia (Viterbo, Italy) and for several companies, associations and more. From 2010 to 2012 he was head of Tuscia Districts Wine house; from 2008 to 2010, Head of “La strada del vino della Teverina”, Wine Event, Viterbo. Event Coordinator for several Wine and Food events: Divino Etrusco, Terre del Grechetto, I vini del Barbarossa, Piacere Etrusco (Viterbo). Head and teacher of Wine and Food Territory Culture, “Gioventù all’Opera” (Youth at work) at Los Angeles.

Programma

Introduction to the concept of Italian entrepreneurship. The strategic pillars of the Made in Italy brand. Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of the Italian entrepreneur in the food and restaurant business. Entrepreneurial process: from business idea to a new venture creation in the food and restaurant business. Business models and business plans in the food and restaurant business. The design process, from the idea to the product. Start-up process in the food and catering industry; product design, development; marketing and sales. Managing entrepreneurial resources vs challenges imposed by globalization and recurring crisis. Shifting into new markets. Trademarks, copyrights and patents. Sustainability & Innovation in the Italian food and restaurant business. The italian agri-food system. Products of designated origin. Distribution channels management in the food and catering industry. Consumer and market segmentation techniques in the food and restaurant business. Brand image management in the food and restaurant business. Open Innovation and co-creation of value with consumers in the 21st century. Social Media and digital reputation in the food and restaurant business.

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