Italian Luxury

1- understand the link between entrepreneurial art and entrepreneurial science in the Italian luxury sector and
what are the elements which make the luxury experience in the 21st century.
2 - recognize and evaluate entrepreneurial opportunities in the luxury sector.
3 - understand the value drivers which make exclusive the customers’ experience of the Made in Italy brands
in the luxury sector.
4 - understand how technology, creativity, design and innovation interlink in the luxury sector.
5 - learn techniques of luxury branding and image management in the digital age.

This course can suit a variety of interests and participants’ profiles. Marketing and communication students, publishers, bloggers, managers, entrepreneurs, and designers with a passion for Italian style, creativity and innovation, will experience the uniqueness and true essence of the MADE IN ITALY luxury brands, and learn branding and image management techniques in the digital age.

5.5.IELTS/69TOEFLis appreciated, but not mandatory.

Discount up to 40% if take 2 or 3 other courses of the Academy is available
This course requires 42 contact hours. It can be completed in short intensive formats of 2-4 weeks or in a 3-month term, combined with city and culture tours, languages and other courses.