Italian LuxuryBAU Rome International Academy
- Scuola di specializzazione
- In 2 sedi
- 42 ore di lezione
- Crediti: 6
Domande più frequenti
· Quali sono gli obiettivi del corso?
1- understand the link between entrepreneurial art and entrepreneurial science in the Italian luxury sector and what are the elements which make the luxury experience in the 21st century. 2 - recognize and evaluate entrepreneurial opportunities in the luxury sector. 3 - understand the value drivers which make exclusive the customers’ experience of the Made in Italy brands in the luxury sector. 4 - understand how technology, creativity, design and innovation interlink in the luxury sector. 5 - learn techniques of luxury branding and image management in the digital age.
· A chi è diretto?
This course can suit a variety of interests and participants’ profiles. Marketing and communication students, publishers, bloggers, managers, entrepreneurs, and designers with a passion for Italian style, creativity and innovation, will experience the uniqueness and true essence of the MADE IN ITALY luxury brands, and learn branding and image management techniques in the digital age.
5.5.IELTS/69TOEFLis appreciated, but not mandatory.
· In cosa si differenzia questo corso dagli altri?
Discount up to 40% if take 2 or 3 other courses of the Academy is available This course requires 42 contact hours. It can be completed in short intensive formats of 2-4 weeks or in a 3-month term, combined with city and culture tours, languages and other courses.
Cosa impari in questo corso?
Critical success factors of the Italian luxury
Face the challenges posed by globalization
is Co-founder and Europe VP Sales for Ebuzzing, a European leading company for online video advertising, and has built a reputation as a successful entrepreneur in the digital advertising field. Author, speaker and professor he has a ten years experience within online adv agencies. In 2007 he founded Promodigital, a company which in a very short time became a leader in the Italian market for buzz marketing and in 2010 was bought by the French group Wikio. Forerunner of events like viral and online advertising videos, Andrea has written two best sellers, “Viral Video” and “Buzz Marketing into S