Learning China in ChinaSiaf - Scuola Internazionale di Alta Formazione
- 80 ore di lezione
Domande più frequenti
To be eligible for each course, candidates must hold, as a minimum, a BA degree (“Laurea triennale”) and are required to be fluent in English.
to allow participants to gain a deep understanding of the business environment in the Chinese market focusing the attention on Western and Chinese cases;
to allow participants to actively interact with other Chinese and foreign business managers, and thus explore potential business opportunities in the Chongqing area.
The program has been structured in two Courses held at the College of Economics and Business Administration of Chongqing University.
Business Strategy in China (October 8-14, 2007) aims at providing the participants with deeper knowledge and understanding of the main strategic approaches and managerial implications in the complex Chinese market.
Marketing in China (October 13–19, 2007) aims at providing the participants with knowledge and understanding of the main marketing approaches and techniques in the Chinese market taking into account its regional differences.
Both courses feature indoor classes and outdoor visits to enterprises based in Chongqing Municipality and in Chongqing New North Zone.
Alunni per classe: 25