Learning China in China

Siaf - Scuola Internazionale di Alta Formazione
A Volterra

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Informazione importanti

  • Corso
  • Volterra
  • 80 ore di lezione

Obiettivo del corso: The “Learning China” program is an educational program that aims at building up a deep knowledge about Chinese economy and market in order to provide Italian and International managers with the necessary skills to operate in China.
Rivolto a: The Course is taught in English and is open to no more than 25 Italian or International participants - selected on the basis of their resume (CV) and personal statement - and 10 Chinese MBA students (selected by Chongqing University).

Informazione importanti

Dove e quando

Inizio Luogo
56048, Pisa, Italia

Domande più frequenti

· Requisiti

To be eligible for each course, candidates must hold, as a minimum, a BA degree (“Laurea triennale”) and are required to be fluent in English.


The main objectives of the Short Advanced Courses are:
to allow participants to gain a deep understanding of the business environment in the Chinese market focusing the attention on Western and Chinese cases;
to allow participants to actively interact with other Chinese and foreign business managers, and thus explore potential business opportunities in the Chongqing area.

Teaching Program

The program has been structured in two Courses held at the College of Economics and Business Administration of Chongqing University.

Business Strategy in China (October 8-14, 2007) aims at providing the participants with deeper knowledge and understanding of the main strategic approaches and managerial implications in the complex Chinese market.

Marketing in China (October 13–19, 2007) aims at providing the participants with knowledge and understanding of the main marketing approaches and techniques in the Chinese market taking into account its regional differences.

Both courses feature indoor classes and outdoor visits to enterprises based in Chongqing Municipality and in Chongqing New North Zone.

Ulteriori informazioni

Stage: No
Alunni per classe: 25

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