THE MARKETING IN YOU

Driving an organization through the turbulence of today's market is a tough job. Market leaders require leading marketers and leading marketers are not necessary marketing people.
Whichever the organizational role leading marketers have, they build their actions on three fundamental competences: market vision, innovation, and leadership.
The Marketing in You, an executive program resulting from the cooperation between SDA Bocconi and ESADE Business School's Faculty, aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models. In the program, a faculty of expert management professors and top company executives will work together to expand the marketing potential of participants and help them build their NEXT marketing practices.

Participants will find the answers to the following questionsSenior executives who are willing to express their marketing potential and transform it into the next practices of their companies.