Master in Management for Digital Publishing

ESCP Europe
A Torino

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Informazione importanti

  • Master
  • Torino
  • Durata:
    12 Mesi

he Publishing Industry and Cultural Media sectors are developing rapidly with the arrival of digital technology: new reading materials and new practices, new key players, new funding and new sales channels. However, the social and cultural economic weight of print remains the largest factor for cultural expenditure in France.

The Specialised Master (MS) in Management for the Publishing Industry at ESCP Europe, in partnership with ASFORED (France’s leader in training for the publishing industry), responds to the needs of those excelling in this field.

It is geared towards participants from various backgrounds, from sciences to literacy, who are passionate about the written word and the broadcasting of knowledge. The graduates will gain knowledge at a managerial level in the sector of Management for the Publishing Industry.

Informazione importanti

Dove e quando

Inizio Luogo
Corso Unione Sovietica, 218 bis, 10134, Torino, Italia
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Domande più frequenti

· Quali sono gli obiettivi del corso?

The objective of the Master is to understand, to follow and to anticipate the main developments within the market; to provide high level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to: - Develop a strategic vision of the sectors in which they are interested. - Offer a global and innovative approach to management and content management

· Requisiti

Holders of a first Master's degree. Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience Holders of a Bachelor degree without professional experience (less than 30% admitted)

Cosa impari in questo corso?

Digital design
Editorial management
Corporate management
Book marketing
Publishing law
Publishinh strategies
Sales account
Piano di marketing


  • Editorial management
  • Corporate management for publishing companies
  • Publishing law and finance
  • Book marketing and sales
  • Production techniques, Editing techniques
  • International products and markets
  • New editorial media
  • The publishing environment
  • Publishing strategies
  • Etc.

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