Master in Marketing & Communication

ESCP Europe
A Torino

16.800 
Vuoi parlare del corso con un consulente?
Confronta questo corso con altri simili
Leggi tutto

Informazione importanti

  • Master
  • Torino
  • 12 ore di lezione
Descrizione

Since September 2008, the Specialised Master in Marketing and Communication is also offered on the ESCP Europe Madrid Campus to train a new generation of managers at the cutting edge of the marketing and communication field for the Spanish-speaking world.

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Torino
Corso Unione Sovietica, 218 bis, 10134, Torino, Italia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

Giving the essential tools for strategy, Training to strategy, analysis, Understanding the logic behind strategic decisions, Identifying links between strategic decisions and corporate functions.

· A chi è diretto?

Participants are engineers, doctors, pharmacists, lawyers, economists, etc. Average age: 25 years

Cosa impari in questo corso?

Marketing strategico
Comunicazione aziendale
Comunicazione esterna
Comunicazione interna
Relazioni istituzionali
Strategie di comunicazione
Marketing operation
Control system
Retailing
Marketing control
Comunicazione marketing

Programma

PROGRAMMA

Marketing Performance

Alain Ollivier, Doctor in Management Science, HEC

Fabien de Geuser, Doctor in Management Science

This course aims to present current methods and techniques needed to evaluate the efficiency of marketing operations:

  • Specificity of Marketing Control
  • Marketing Plan and Budget
  • Developing corporate control systems
  • Workshop based on a company’s case; conception of a commercial board
Retailing (in English)

Paul Mc Elhone,

Distribution is a crucial link between consumers and producers. This course shows students how to choose, develop and organise a distribution network. It also enables them to understand corporate name marketing and strategic diagnosis.

Strategic Marketing Simulation Game

Sandrine Macé, Doctor in Management Science, ENSAE, ESSEC

Within a team, students will be at the head of a company’s marketing department. The objective of this simulation is to make the company grow by developing and operating the most appropriate marketing strategies.

B2B Marketing (in English)

Fabrizio Zerbini

Utilizing case studies based on diverse industrial sectors (from aeronautics to construction and energy), this module presents the characteristics of marketing strategies for products and/or services targeting companies.

International Marketing (in English)

Nathalie Prime, Doctor in Management Science

With today’s global economy, the domestic market is usually too small to sustain and grow a company; because of this, companies need to have a broader approach – International or at least European. Throughout this course, students will gain an understanding of internationalisation strategies and their consequences on the marketing mix.

Service Marketing

Frédéric Jallat, Doctor in Management Science

The ‘Service Marketing’ course teaches students how to discover and put into practice cutting-edge conceptual and professional techniques related to managing service activities. It also encourages the reflection upon service activities, which are a pre-requisite for the success of future entrepreneurs, managers and investors in the service sector.


Confronta questo corso con altri simili
Leggi tutto