Master in Marketing & CommunicationESCP Europe
- 12 ore di lezione
Domande più frequenti
· Quali sono gli obiettivi del corso?
Giving the essential tools for strategy, Training to strategy, analysis, Understanding the logic behind strategic decisions, Identifying links between strategic decisions and corporate functions.
· A chi è diretto?
Participants are engineers, doctors, pharmacists, lawyers, economists, etc. Average age: 25 years
Cosa impari in questo corso?
Strategie di comunicazione
Alain Ollivier, Doctor in Management Science, HEC
Fabien de Geuser, Doctor in Management Science
This course aims to present current methods and techniques needed to evaluate the efficiency of marketing operations:
- Specificity of Marketing Control
- Marketing Plan and Budget
- Developing corporate control systems
- Workshop based on a company’s case; conception of a commercial board
Paul Mc Elhone,
Distribution is a crucial link between consumers and producers. This course shows students how to choose, develop and organise a distribution network. It also enables them to understand corporate name marketing and strategic diagnosis.Strategic Marketing Simulation Game
Sandrine Macé, Doctor in Management Science, ENSAE, ESSEC
Within a team, students will be at the head of a company’s marketing department. The objective of this simulation is to make the company grow by developing and operating the most appropriate marketing strategies.
Utilizing case studies based on diverse industrial sectors (from aeronautics to construction and energy), this module presents the characteristics of marketing strategies for products and/or services targeting companies.
Nathalie Prime, Doctor in Management Science
With today’s global economy, the domestic market is usually too small to sustain and grow a company; because of this, companies need to have a broader approach – International or at least European. Throughout this course, students will gain an understanding of internationalisation strategies and their consequences on the marketing mix.
Frédéric Jallat, Doctor in Management Science
The ‘Service Marketing’ course teaches students how to discover and put into practice cutting-edge conceptual and professional techniques related to managing service activities. It also encourages the reflection upon service activities, which are a pre-requisite for the success of future entrepreneurs, managers and investors in the service sector.