Corso attualmente non disponibile

Master in Marketing & Digital Media

ESCP Europe
A Torino ()

16.400 
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Informazioni importanti

Tipologia Master
Durata 12 Mesi
  • Master
  • Durata:
    12 Mesi
Descrizione

The ESCP Europe Master in Marketing & Digital Media is a full-time academic programme that comprises six months of full-time coursework and projects including an international seminar, followed by an internship lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme. Courses are taught 70% in English and 30% in Spanish.

Informazioni importanti

Domande più frequenti

· Quali sono gli obiettivi del corso?

The aim of this Master is to ensure that students master the wide range of marketing and communication tools, and develop specific management skills to meet current business needs, required in highly competitive international and digital markets.

· A chi è diretto?

Participants are engineers, doctors, pharmacists, lawyers, economists, etc. Average age: 25 years

Cosa impari in questo corso?

E-commerce
Brand Building
Digital Marketing
Market for Technologies
Strategic Marketing Decision
SEO
Customer Relationship Management
Mobile marketing
Finanza per il marketing
Sensorial Marketing
Individual Coaching

Programma

PROGRAMMA

Core Courses:

  • Brand Building
  • Consumer Insights
  • Digital Marketing
  • Estudios de Mercado
  • Market for Technologies
  • Online Analytics: SEM, SEO
  • Strategic Marketing Decision

Hot topics Seminars:

  • Customer Relationship Management
  • Mobile Marketing
  • Finanzas para Marketing
  • International Marketing
  • Retail and Trade Management
  • Sensorial Marketing

Management Skills and Coaching:

  • Multicultural Negotiation, Team Work and Communication
  • International Career and Individual Coaching
  • Photoshop, Adwords, Google Analytics

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