MBA Milan-Paris in Luxury Brand ManagementAccademia del Lusso
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- In 2 sedi
Domande più frequenti
- Laurea magistrale per studenti italiani (5 anni) - Laurea di 4 anni per studenti europei e internazionali - Buona conoscenza della lingua inglese (B2 QCER)
Cosa impari in questo corso?
Luxury Brand Management
Fashion districts & Luxury brand
Luxury Business development strategies
Intellectual Property Law and Counterfeits
Decoding the Market
Understanding the development of E-commerce
Sociology of Fashion & the Anthropology of Luxury
Analysis of the Fashion and Luxury Industry
Use of theoretical tools in Strategic Analysis
Global Economy of Luxury Brands
Trends in the market of High Jewellery and Watch-making
Being Present on Social Networks
Distribution Network Management
I trimestre a Milano, Italia
Introduction to Fashion Districts & Luxury Brands; Italian Luxury Groups & their Marketing strategies; Management Organization; Luxury Business development strategies; Creating a business; Intellectual Property Law and Counterfeits; Italian Trademarks; Consumer behaviour; Decoding the Market; Understanding the development of E-commerce; Sociology of Fashion & the Anthropology of Luxury; Press Relations & Event Management; Art & Management; Production & Collection; Smart Textiles; Luxury Visual Merchandising; and Professional Insertion including the study of Italian Conversation for Fashion: giving students the opportunity to discover a new ‘Fashion’ language and to understand basic vocabulary that will be useful in their careers.
II trimestre a Parigi, Francia
Analysis of the Fashion and Luxury Industry; International Groups and their capacity for Innovation; the use of theoretical tools in Strategic Analysis; Global Economy of Luxury Brands; History, Culture & Sociology of Fashion & Luxury; Accessories: Luxury Leather goods and Luxury Eyewear; Trends in the market of High Jewellery and Watch-making; Cosmetics and Perfume; Being Present on Social Networks; Distribution Network Management; The Role of Architecture in the International Image; and Professional Insertion including French as a foreign language, Italian classes and Workshops for CV and Internship preparation.
Profili professionali di riferimento Product manager, project manager, brand manager, sales manager, marketing manager. Internship Per completare il programma del Master MBA Milan-Paris in Luxury Brand Management gli studenti devono affrontare uno stage formativo obbligatorio di minimo 6 mesi all’interno di un’azienda del settore.