MSc in Marketing & Creativity

ESCP Europe
A Torino

18.500 
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Informazione importanti

  • Master
  • Torino
  • Durata:
    12 Mesi
Descrizione

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client.

The programme begins every January, with the next intake joining us in January 2016. Begin your application!

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Torino
Corso Unione Sovietica, 218 bis, 10134, Torino, Italia
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Domande più frequenti

· Quali sono gli obiettivi del corso?

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.

Cosa impari in questo corso?

Marketing strategico
Product marketing
Arte e scienze
Creatività
Creazione di valore
Business relationships
Capacità finanziaria
Analisi creative
Creatività pubblicitaria

Programma

PROGRAMMA

  • Introduction to Creativity Marketing
  • The Art and Science of Creativity
  • Understanding the Marketplace
  • Branding and the Creation of Value
  • Managing for Social Impact (all terms)
  • Consumers and Consumer Value
  • Value Creation Through Product & Sales Management
  • Creativity in Managing Business Relationships
  • Financial Skills for Marketers
  • Integrated Marketing Communications
  • Digital marketing and Social Media
  • Breakthrough Strategies, Business Analysis & Planning
  • Global Issues in Marketing
  • Managing Trends and Talents
  • Creative Analytics
  • Marketing of Innovations
  • New Trends in Retailing
  • Creative Brand Analysis
  • Marketing in the Fashion Industry

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