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Master online in Corporate Communication

4.8
5 opinioni
  • Ottimo percorso formativo. Sono davvero contento. Lo rifarei altre mille volte. Consiglio a tutti la RBS!
    |
  • Affascinante! Un percorso formativo indimenticabile. Tutti i professori sono bravissimi. La loro metodologia è flessibile e l'ambiente accogliente. Lo rifarei altre mille volte. Atamente consigliata!
    |
  • La Rome Business School è il luogo perfetto per chiunque voglia ricevere conoscenze di business eccellenti.
    |

Master

Online

6.700 € +IVA

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Benefit from this Master in Corporate Communication and improve your professional career!

  • Tipologia

    Master

  • Metodologia

    Online

  • Durata

    1 Anno

Corso erogato in lingua Inglese

Rome Business School’s Master in Corporate Communication is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes through marketing and communication techniques that support political campaigns, political branding, political events, and any type of political activity. The program delivers an intensive and all-encompassing training aimed to produce professional figures who can skilfully work in every environment and successfully structure campaigns and strategies for institutions, companies, organizations and political parties.

Informazioni importanti

Prezzo per gli utenti Emagister: Richiedi maggiori informazioni, sarai guidato dal nostro team per scegliere il master più adatto alle tue esigenze, abbiamo fino al 15% di borsa di studio

Profilo del corso

At the end of the course of study, the participants will learn to:

1. Understand the importance and interrelation between Politics, Media and Communication
2. Structure precise operational plans and strategies for the promotion of a political candidate or group
3. Make the best use of social media and of the web for political-electoral marketing and communication ends
4. Learn about new visual and off-line means of communication for a winning placement in the political- electoral market
5. Enhance public speaking capabilities also in terms of consultancy to others
6. Correctly set up and manage an electoral campaign and its communication strategies and media relations
7. Know and understand the peculiarities of the different electoral systems
8. Utilise and design political-electoral research and surveys
9. Identify and add value to different leadership styles
10. Know the best techniques for the organisation of a political event and for its communication and media strategy
11. Realise effective fundraising campaigns
12. Manage press office activities aimed at the promotion of political candidates or parties

The Master in Corporate Communication is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

All applicants must have a three-year degree (or be near completion).

Applicants must demonstrate English language proficiency.

Choose this course and its benefits: scholarships, career service, global networking, Italian language courses and many others...!

On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.

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Opinioni

4.8
eccellente
  • Ottimo percorso formativo. Sono davvero contento. Lo rifarei altre mille volte. Consiglio a tutti la RBS!
    |
  • Affascinante! Un percorso formativo indimenticabile. Tutti i professori sono bravissimi. La loro metodologia è flessibile e l'ambiente accogliente. Lo rifarei altre mille volte. Atamente consigliata!
    |
  • La Rome Business School è il luogo perfetto per chiunque voglia ricevere conoscenze di business eccellenti.
    |
100%
5.0
eccellente

Valutazione del corso

Lo consiglia

Valutazione del Centro

Francesco Donolo

5.0
18/12/2021
Sul corso: Ottimo percorso formativo. Sono davvero contento. Lo rifarei altre mille volte. Consiglio a tutti la RBS!
Consiglieresti questo corso?:

Lilian Gold

5.0
15/12/2021
Sul corso: Affascinante! Un percorso formativo indimenticabile. Tutti i professori sono bravissimi. La loro metodologia è flessibile e l'ambiente accogliente. Lo rifarei altre mille volte. Atamente consigliata!
Consiglieresti questo corso?:

Sebastian Griffin-Watson Nyam

5.0
04/06/2019
Sul corso: La Rome Business School è il luogo perfetto per chiunque voglia ricevere conoscenze di business eccellenti.
Consiglieresti questo corso?:

Vonfel Verdi

4.0
03/06/2019
Sul corso: La Rome Business School è un istituto privato di formazione manageriale. I corsi sono aggiornati e permettono di fare percorsi professionali in multinazionali qualificate.
Consiglieresti questo corso?:

Opeyemi Godwin Fadeyi

5.0
25/08/2015
Il meglio: Questa scuola è semplicemente fantastica!
Da migliorare: nulla
Consiglieresti questo corso?:
*Tutte le opinioni raccolte da Emagister & iAgora sono state verificate

Successi del Centro

2019

Tutti i corsi devono essere aggiornati

La media delle valutazioni dev'essere superiore a 3,7

Più di 50 opinioni degli ultimi 12 mesi

9 anni del centro in Emagister.

Materie

  • Management
  • Public speaking
  • Social media
  • Marketing
  • Event Planning
  • Event management
  • Media
  • Political Science
  • Fund-Raising
  • Politics
  • Political economics
  • Political sociology
  • International
  • Campaign Planning
  • Election
  • Political Study
  • Political journalism
  • Press Communications
  • Press Release Writing
  • Press releases

Professori

Squadra di professori

Squadra di professori

Direttore

Programma

Rome Business School’s Master in Political Marketing and Communication is structured to provide participants with a though preparation for the Political and electoral communication sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Political communication development and management, as well as providing an in-depth insight of marketing and communication and their application to politics, its trends and best practices, as well as how they can be successful among the masses.


Political-Electoral Marketing

  • Strategy
  • Market research for politics
  • Segmentation, targeting and positioning for politics
  • Political-Electoral marketing mix
  • Marketing 2.0 and 3.0 for politics

Web and Social media for politics

  • Web and Social Media campaign planning, implementation and control for politics
  • Using Facebook, Twitter, LinkedIn and Google+ for political communication
  • Political blogging
  • Emailing techniques

Public speaking
  • Verbal and Non-verbal communication
  • Feedback effectiveness
  • Active listening
  • Steps for an effective public presentation

Political Press Office
  • Political journalism
  • The Press Office
  • The planning of activities
  • Implementing actions and monitoring results.

Organising events
  • Choice and ideation of the most suitable event in order to reach objectives
  • Project definition
  • Budget definition through the evaluation of economic aspects
  • Promotion: online through social media and offline through traditional media
  • Practical organization of the event.

The electoral system and its specificity
  • Plurality systems
  • Majority systems
  • Proportional systems
  • Mixed systems

Political-electoral research and surveys
  • Pre-election polls
  • Candidate and party campaign analyses
  • Leader and political party positioning analyses
  • Campaign impact evaluations
  • Election projections and post-election surveys

Leadership for politics

  • Interpersonal influence
  • Leadership styles
  • The techniques

Spin Doctoring
  • Role and activity evolution
  • Strategies and techniques
  • Excellency cases

Fundraising for politics
  • Fundraising techniques and tactics
  • Fundraising patterns
  • The management of the relationship with donors
  • Budgeting and staffing models
  • Effective and ethical profiles
  • Phone banking, canvassing and special events

Electoral campaign management
  • Traditional vs digital campaigns
  • Human resources management and organisation for an electoral campaign
  • The thematic campaign
  • Territorial campaign
  • Cases studies

Innovative communication techniques for politics
  • Graphic, video and digital design
  • Modelling and 3D animation
  • Augmented reality
  • Mobile apps
  • Video mapping

International excellency cases
  • Edsegovi’s HOLOS model (Mexico)

Ulteriori informazioni

Career Opportunities With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you build a solid path towards a succesful career and professional future as well as to find opportunities in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students: Individual Career Counselling Meeting Rome Business School’s Official Career Portal Professional Workshops Rome Business School’s Talent Focus

Corso erogato in lingua Inglese

Chiama il centro

Hai bisogno di un coach per la formazione?

Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.

Master online in Corporate Communication

6.700 € +IVA