Retail Manager

SDA Bocconi School of Management
A Milano

3.100 
+IVA
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Informazione importanti

  • Corso
  • Livello intermedio
  • Milano
  • Durata:
    5 Giorni
  • Quando:
    15/02/2017
Descrizione


The program is designed for:
- middle managers who have or are about to have trade-marketing and channel-management positions in manufacturing/services companies as it allows a deep understanding of their clients needs and behaviors.
- talent managers and/or young executives geared towards positions in national and international retailers

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
15 febbraio 2017
Milano
via Bocconi 8, 20136, Milano, Italia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

Retail landscape is becoming more and more challenging. Retailers need managers with sector-specific competences to excell in the competitive arena. The programme examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of the moderm distribution and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.

Cosa impari in questo corso?

Retail management
Management

Professori

docente SDA Bocconi
docente SDA Bocconi
esperto in materia

Programma

Retail strategy
- Analysis of the evolving retail environment
- Understanding the customer: shopping behavior analysis
- Market segmentation
- Targeting
- Positioning

Retail value proposition
- Retail communication & branding
- Private label management
- Assortment and category management
- Pricing policies and sales promotion
- In store marketing: merchandising & shopping experience
- CRM and loyalty management

Implementation & control
- HR organization fundamentals
- buying principles
- logistics & operation management
- retail finance & accounting principles
- competitive performance analysis

New frontiers of retail management
- How CSR is changing retailers' ways of doing business
- New technologies in the store
- channel partnership management
- Retail seminars and tours: what's new from practitioner
- e-tailing & multichannel integration

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