Values in the Business World and Brand Management in Service and Entertainment IndustriesUniversidad Pontificia Comillas
- Madrid (Spagna)
- 90 ore di lezione
Domande più frequenti
· Quali sono gli obiettivi del corso?
To provide students with a reasonable understanding of corporative culture and its relation with brand strategies. To achieve this, the course material will be viewed from a strategic perspective. Special emphasis will be placed on corporate image as a synthesis of its identity, and how leadership develops and facilitates accomplishing the mission and the vision of the company, developing the necessary values to achieve success in the long term; also treated will be the implementation of all of this in the organisation through actions and appropriate behaviour, being involved personally in assuring that the management system in the organisation is developed and implemented appropriately.
· A chi è diretto?
Undergraduate and postgraduate students from Spain or abroad who want to experience internationalization, studying the areas of knowledge covered in depth.
The following documents must be provided: • Application form • A letter of recommendation from one of the lecturers at your host university. • A photocopy of your passport. • A photocopy of the compulsory medical insurance. • A copy of the confirmation of the bank transfer for payment of the course. • Document which certifies the applicant´s level of Spanish (for students from non-Spanish-speaking countries). Application deadline: Before April 30.
Cosa impari in questo corso?
Strategic Management of Service Brands
Brand-Building in Sports and Entertainment
Strategic Management of Service Brands and Brand-Building in Sports and Entertainment Companies (40 hours)
Culture, Identity and Corporative Values (40 hours)
90 hours (80 class hours + 10 hours of technical and cultural visits)
· Technical visits to businesses and public and private institutions and bodies relating to the content of the course.
· Cultural visits to the Prado Museum and the Monastery of El Escorial.