Digital Marketing Masterclass: Delivering actionable insightsCity University London
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- Short course
- Islington (Inghilterra)
Cosa impari in questo corso?
Title: Digital Marketing Masterclass: Delivering actionable insights
- A highly analytical course, focused on deducing unique insights from the data and how to adapt your strategy accordingly.
- To develop an integrated strategic digital marketing plan for your business. Strong focus on customer touch points, ROI and importance of adaptive strategies.
- To look at developing a unique dashboard to effectively measure marketing objectives.
- Digital marketing trends and changes and how to incorporate this into your strategy
- How to map your customer journey and key touch points
- How to optimise your digital campaigns using advanced channel techniques and application - SEO, social media, e-mail, display
- To create a dashboard to asses and determine the most effective digital and social media metrics, and analytics to assess the success of your digital marketing strategy and investments including ROI.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.
Each module is delivered as an intensive one-day short course on a Saturday between 10:00 and 16:30 offering you maximum flexibility. City’s central London location allows you to study in the heart of the city and gain access to world leading facilities.
A large part of the course will involve group discussion and but there is also a large emphasis on workshop...