Diploma in Advertising and Brand Management

DLP India Edutech Private Limited
Online

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Informazione importanti

  • Short course
  • Beginner
  • Online
  • Durata:
    6 Months
  • Quando:
    Da definire
Descrizione

The Diploma in Advertising and Brand Management programme is aimed at providing a sound understanding and competent level of brand knowledge and skills essential in analysis, planning,presentation, implementation and decision-making so as to build brand equity. The outcome is that students are well-fitted to work in the advertising,branding and marketing sector. 
The course prepares the student for business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production and creatives. The curriculum includes consumer and organizational behaviour, public relations, advertising and marketing practices and strategizing.

Informazione importanti

Requisiti: This course is aimed as an introduction to anyone interested in understanding the power of advertising & brand and how it can improve company performance. The program will benefit anybody (with 12 / 10+2 years of formal schooling) looking for abroad understanding of the subject, including students, working professionals,and those seeking entry-level employment or aspiring to be self-employed.

Sedi

Dove e quando

Inizio Luogo
Da definire
Online

Cosa impari in questo corso?

Decision Making
Public Relations
Marketing
Brand Management
Advertising and Marketing
Branding
Image
Advertising
Planning
Media
Marketing Research

Programma

Semester I you can find 6 subjects which is 1.Advertising and Marketing Practices, 2.Advertising Concept and Principles, 3.Brand Management, 4.Consumer Behavior, 5.Principles of Marketing, 6. Research Methodology. The course aims to enable understudies to: Acquire broad academic and technical knowledge in the subject, Study how a product is conceptualized and developed, including positioning and pricing strategies, Understand branding, brand personality,identity, image, revitalization options, and brand evaluation, Analyzeand appreciate a wide range of theoretical concepts and functional areas in the subject.
Advertising and Marketing Practices, Advertising Concept and Principles, Brand Management, Consumer Behavior,Principles of Marketing, Research Methodology. (There are only 6 words)
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Ulteriori informazioni

This course is aimed as an introduction to anyone interested in understanding the power of advertising & brand and how it can improve company performance. The program will benefit anybody (with 12 / 10+2 years of formal schooling) looking for abroad understanding of the subject, including students, working professionals,and those seeking entry-level employment or aspiring to be self-employed.