Diploma in Digital Marketing (City & Guilds)

Concise Training
Distancia
  • Concise Training

£ 2.820 - (3.345 )
+IVA

I have found the course extremely informative, interactive and engaging. The tutors are very accommodating and the online learning platform is very well set up and accessible. The content has really helped me develop my skills and I am already ...

L'OPINIONE DI Anonymous

Informazione importanti

  • NVQ Level 3
  • A distanza
  • 500 ore di studio
  • Durata:
    18 Months
  • Quando:
    04/12/2016
  • Campus online
  • Servizio di consultazione
  • Tutoraggio personalizzato
  • Lezioni virtuali
Descrizione

Our Diploma in Digital Marketing will teach you how to use a range of digital marketing channels in a real situation. This will allow you to apply for digital marketing jobs, use digital marketing more effectively in your current role or set up a digital marketing agency offering services to others.

This course will teach you to become fully proficient in the practical and theoretical elements of a range of digital marketing channels. Whether you are new to marketing or a seasoned campaigner you will gain practical knowledge to use a range of social media channels to engage with your audience, create and optimise WordPress websites, blogs, create images and videos, create email newsletters and create digital advertising campaigns.

Alongside the practical 'how to' knowledge, you will also learn how to identify buyer personas, undertake a marketing audit including competitor analysis, create a marketing strategy and a social media strategy.

Training takes the form of 16 e-learning courses (which are updated every 6 months) as well as 19 webinars over the 18 month period. You are asked to complete 18 assignments and 3 projects during the 18 month period. You will receive individual feedback on each assignment based on your needs.

The course comes with unlimited support from your trainer / assessor to ensure that you are applying what you are learning to your environment.

Ideally, you will have a business you can work with during the course so you can immediately apply what you have learnt and answer the assignments based on your business. By immediately applying what you have learnt to a real situation and get personal feedback, you will embed deeper learning.

However, if you are unable to use a real business, we can provide a scenario for you to base your assignments on.

Please note that this course is not government funded.

Informazione importanti
Quali sono gli obiettivi della formazione?

This course covers how to use the following digital marketing channels in a business environment:
- Twitter
- LinkedIn
- Facebook
- Google+
- Pinterest
- Instagram
- YouTube
- WordPress for Websites
- Blogging
- Google analytics
- Mailchimp to create and publish email newsletters

In addition, you will learn:
- Marketing models to use for a marketing audit, competitor analysis and marketing strategy
- How to create a social media strategy
- The principles of marketing
- Creating and using images in digital marketing
- Creating and using videos in digital marketing
- Using digital advertising
- The use of search engine optimisation techniques
- Creating and using content marketing
- The legal and ethical requirements in digital marketing
- Measuring the use of digital marketing
- A range of technology to use to improve effectiveness and efficiency

È la formazione giusta per me?

This course has been successfully taken by a number of professionals:
- People with a background in marketing who need to upskill
- People who use social media for personal use and wish to learn more to develop a career in digital marketing
- People who have taken on a digital marketing role and wish to learn more and gain a qualification
- Virtual assistants who wish to extend the number of services they offer clients

Qual è il processo di iscrizione?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including how you can sign up, payment options and the next available enrolment date.

Requisiti: No prior experience of digital marketing required - though we would suggest you have an interest in how social media and digital marketing is used in business. Internet connection essential. All webinars are recorded so if you are not able to make the live event, you can watch after the event. Good English essential. All E-learning, webinars, assignments and feedback is in English.

Sedi

Dove e quando

Inizio Luogo Orario
04 dicembre 2016
Distance Learning
Webinars will be held at 2pm (GMT) every 3 - 4 weeks

Opinioni

A

20/09/2016
Il meglio I have found the course extremely informative, interactive and engaging. The tutors are very accommodating and the online learning platform is very well set up and accessible. The content has really helped me develop my skills and I am already looking at Digital Marketing in much smarter way. I can't recommend the course enough if you are considering a career in this day and age this is the way to learn!

Da migliorare Nothing bad.

Corso realizzato: Settembre 2016 | Recomendarías este centro? Sí.
A

20/09/2016
Il meglio The Concise Digital Marketing course never fails to interest you throughout all of the day-to-day work. The e-learning modules are informative and interactive, and the webinars are a great way of explaining everything that bit further. I have learnt a lot through Concise Training and, because of the great resources they provide, and have become confident in my Digital Marketing abilities.

Da migliorare N/A.

Corso realizzato: Settembre 2016 | Recomendarías este centro? Sí.
A

20/09/2016
Il meglio I have learnt more than I ever thought was possible in such a short space of time thanks to Concise Training’s digital marketing diploma. Before I started the course I was hesitant in using social media, marketing and planning content for my social media channels. But, I have learnt so much and I feel like my skills in digital marketing are improving every single day. Not only am I getting quality guidance and feedback on the excellent learning materials and resources, the course guides you through a number of different topics. Before starting my diploma, I didn’t know much about how optimising social media channels was important or the importance of monitoring and analysing data from social media. I would never have known that engagement was important part of marketing, but this course has taught me otherwise. I genuinely feel excited after each webinar from the knowledge that I have gained and the examples that were given. The webinar is informative and the e-learning objectives are insightful and very resourceful. Each assignment makes you think and test you on areas that you might not have considered before. Overall, I have learnt so much from the course. If you’re looking for a solid foundation into the world of digital marketing, then this is definitely recommended.

Da migliorare Everything OK.

Corso realizzato: Settembre 2016 | Recomendarías este centro? Sí.

Cosa impari in questo corso?

Marketing Tools
Blogging
Marketing
Marketing Strategy
Search Engine Optimization
Video Editing
Image Editing
Mobile Marketing
Marketing Campaign
Marketing Mix
Image digital design
Wordpress
Social Media Marketing
Facebook
Twitter
LinkedIn
Competitor Analysis

Programma

To achieve the qualification, learners must complete the following units:

  • Understand the business environment
  • Imaging software
  • Using collaborative technologies
  • Understand legal, regulatory and ethical requirements in sales and marketing
  • Principles of social media within a business
  • Principles of keywords and optimisation
  • Principles of marketing and evaluation
  • Digital marketing metrics and analytics
  • Principles of social media advertising and promotion
  • Content marketing
  • Develop own professionalism
  • Content management system website creation
  • E-mail marketing
  • Produce copy for digital media communication
  • Video software

The following E-learning modules are included and can be accessed flexibly by the learner in their own time:

  • Social Media Strategy
  • Introduction to Business
  • Introduction to SEO
  • Twitter
  • Images for Business
  • LinkedIn
  • Facebook
  • Google+
  • Pinterest
  • Instagram
  • Principles of Marketing
  • Mobile Marketing
  • WordPress Websites (incorporating Analytics)
  • Blogging
  • Digital Advertising Campaigns
  • Video for Business

Ulteriori informazioni

Please note: The price quoted does not include the purchase of a domain name or hosting which will be required to complete the WordPress assignment.  Concise Training offers an option for this (approximately 70 GBP / year) but other options are available.

Please note that this course is not government funded.