Practical, detailed accredited qualification

Diploma in Social Media for Business (City & Guilds)

Concise Training
Distancia
10 opinioni

£ 1.889 - (2.241 )
+IVA

Informazione importanti

  • NVQ Level 3
  • A distanza
  • 350 ore di studio
  • Durata:
    12 Months
  • Campus online
  • Servizio di consultazione
  • Tutoraggio personalizzato
  • Lezioni virtuali
Descrizione

If you study this course, you will be able to confidently show a portfolio of evidence of how you have used a range of social media marketing channels in a real situation. This will allow you to apply for social media marketing jobs, use social media marketing more effectively in your current role or set up a social media marketing agency offering services to others.

This course will teach you to become fully proficient in the practical and theoretical elements of a range of social media marketing channels. Whether you are new to marketing or a seasoned campaigner you will gain practical knowledge to use a range of social media channels to engage with your audience, create images and videos, be aware of the issues surrounding the use of mobiles and create social media advertising campaigns.

You will also learn how to create a social media strategy, how to identify your buyer personas, the basics of marketing and search engine optimisation.

Training takes the form of 15 e-learning courses (which are updated every 6 months) as well as 13 webinars over the 12 month period. You are asked to complete 12 assignments. You will receive individual feedback on each assignment based on your needs.

The course comes with unlimited support from your trainer / assessor to ensure that you are applying what you are learning to your environment.

Ideally, you will have a business you can work with during the course so you can immediately apply what you have learnt and answer the assignments based on your business. By immediately applying what you have learnt to a real situation and get personal feedback, you will embed deeper learning.

However, if you are unable to use a real business, we can provide a scenario for you to base your assignments on.

Please note that this course is not government funded.

Informazione importanti
Quali sono gli obiettivi della formazione?

This course covers how to use the following digital marketing channels in a business environment:
- Twitter
- LinkedIn
- Facebook
- Google+
- Pinterest
- Instagram
- YouTube
- Blogging

In addition, you will learn:
- How to create a social media strategy
- Creating and using images for social media
- Creating and using videos for social media
- Using social media advertising
- The use of search engine optimisation techniques
- The implications of the rise of the use of mobiles
- Measuring the use of social media

È la formazione giusta per me?

This course has been successfully taken by a number of professionals:
- People with a background in marketing who need to upskill
- People who use social media for personal use and wish to learn more to develop a career in social media marketing
- People who have taken on a social media marketing role and wish to learn more and gain a qualification
- Virtual assistants who wish to extend the number of services they offer clients

Qual è il processo di iscrizione?

When we receive your request, one of the Concise Training team will contact you with more details of the course, how to enrol, a registration form, payment options and the next available enrolment date.

Requisiti: No prior experience of social media marketing for business is required though a use of social media for personal use is recommended.

Sedi

Dove e quando

Inizio Luogo Orario
10 novembre 2016
Distance Learning
Webinars will be held at 4pm (GMT) every 3 - 4 weeks

Opinioni

M

03/01/2016
Il meglio Mary has helped me to build up an entire host of online networking organizing abilities. Mary has gone to our workplaces and I have likewise utilized her remote administration which is extremely savvy.

Da migliorare Nothing.

Corso realizzato: Gennaio 2016 | Recomendarías este centro? Sí.
D

25/03/2016
Il meglio Mary turned me from Social Media fledgling to Guru (not exactly but rather she got awesome results in restricted time) with effective and agreeable online lessons, at an extraordinary cost. On the off chance that you need to recognize what every one of the connections and tweets and web journals can accomplish for your business converse with Mary.

Da migliorare Nothing bad.

Corso realizzato: Marzo 2016 | Recomendarías este centro? Sí.
L

03/01/2016
Il meglio I was looking into a Social Media Qualification and Mary reacted to my email enquiry, from the underlying discussion she was cordial and her aptitude and abilities were clear. Learning with Mary has been a fabulous open door, she is a splendid Teacher and I would prescribe her to anybody searching for a Social Media Qualification.

Da migliorare Nothing.

Corso realizzato: Gennaio 2016 | Recomendarías este centro? Sí.

Cosa impari in questo corso?

Marketing Tools
Search Engine Optimization
SEO
Video Production
Image Editing
Mobile Marketing
Marketing Campaign
Facebook
Twitter
LinkedIn
Google

Programma

To achieve the qualification, learners must complete the following units:
  • Principles of social media for business                           
  • Principles of keywords and optimisation                        
  • Social networking management for business
  • Collaborative technologies                  
  • Using digital and social media in marketing campaigns   
  • Creating and optimising content for the web                
  • Principles of mobile social media for business
  • Imaging


The following E-learning modules are included and can be accessed flexibly by the learner in their own time:

  • Social Media Strategy
  • Introduction to Business
  • Introduction to SEO
  • Twitter
  • Images for Business
  • LinkedIn
  • Facebook
  • Google+
  • Pinterest
  • Instagram
  • Mobile Marketing
  • Google Analytics
  • Blogging
  • Digital Advertising Campaigns
  • Video for Business


Ulteriori informazioni

Please note that this course is not government funded.