Engagement & Nurture Marketing Strategies - Northwestern University



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The following course, offered by Coursera, will help you improve your skills and achieve your professional goals. During the program you will study different subjects which are deemed to be useful for those who want to enhance their professional career. Sign up for more information!

Informazione importanti

Dove e quando

Inizio Luogo
13 novembre 2016

Cosa impari in questo corso?



In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)Online learning plays a key role in lifelong learning. In fact, a recent report by the United States Department of Education found that "the courses that include online education (either completely virtual or blended learning) produce, on average, much stronger learning outcomes for students courses They are conducted exclusively in person. Based on an approach developed by educational psychologist Benjamin Bloom, the mastery learning helps students to fully understand a subject before moving on to a more advanced. In Coursera, usually we give an answer immediately to the concepts that the student does not understand feedback. In many cases, we offer random versions of assessments for the student to return to school and retrying until mastered the concept.