EntrepreneurshipCity University London
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- Islington (Inghilterra)
Cosa impari in questo corso?
Skills and Training
- 2016 Entry
- 2017 Entry
- Course content
- Teaching staff
- Entry requirements
- Tuition fees and term dates
Intake: September only
Duration: 12 months full-time
Application deadline: None - rolling admissions
The MSc in Entrepreneurship puts strong emphasis on balancing research-led teaching with experiential learning (e.g. consulting for small-business owners, preparation for joining an accelerator, field trips) to guide students through the process of starting their own venture/intitiative. Under the guidance of world-class professors and expert practitioners, students will learn how to identify, create and exploit entrepreneurial opportunities.
By launching this course in 2016/17, we are strengthening our position as a centre for entrepreneurship, and further leverage the unique benefits of our location at the crossroads of the financial heart of the City of London and the technology start-ups of Tech City.CityStarters
A weekend-long event where all City University Postgrad students (developers, designers, marketers and startup enthusiasts) come together to pitch their business ideas, form teams, build products and hopefully launch startups by the end of the weekend! It is a great opportunity to create something beautiful but not only. Here are some of the benefits of attending the CityStarters Weekend:
A series of four events sponsored by Thomson Reuters.
In this episode Matt Cowan interviews Taavet Hinrikus, Skype's first employee and co-founder of TransferWise, one of Tech City's most successful start-ups.
Reuters Editor-at-Large Axel Threlfall interviews Debbie Wosskow, Founder and CEO of Love Home Swap on 'Sharing start-up success’.Individual appointments
If you would like to discuss this course please email: Jessica.Sprake.email@example.com
Apply now >
Please also complete this form along with your applicationCourse content
We regularly review all our courses to keep them up-to-date on issues of both theory and practice. Consequently, there may be some change to the detailed content of the modules and occasionally to module titles.
The course will kick off with a Start-up Bootcamp. This will be a three-day event, where you and your fellow students will come together and share ideas, form teams and build prototypes (no credits).Term 1
Term 1 aims to provide you with the fundamentals and develop ideas that are customer-centered and market-relevant. Term 1 includes the following six core modules:New Venture Creation
The aim of this module is to provide you with an understanding of the basic and essential issues in entrepreneurship and to provide some of the skills you will need to become an entrepreneur or to act entrepreneurially within existing organisational settings.
After a general overview of the latest theoretical approach to entrepreneurship, you will explore the more practical issues in entrepreneurship, including identifying the opportunity, gathering the resources and managing the team. You will be invited to develop a business idea using the business model canvas, identify your ideal investors as well as learn how to pitch to them.
The module will additionally focus on decisions regarding the management of a new venture. Using one of the latest tools, a business simulation, you will learn how to analyse and act in every-day business situations after setting up a startup.Managing Creativity and Innovation
There is increased recognition that the competitive advantage of organisations depends heavily on their ability to capitalise on their employees’ ideas. The aim of this module is to empower you to develop your creative and entrepreneurial capacities, understand how to apply these skills to various problems, and ultimately create both a commercial product and a social problem solution.
Delivered as a series of product/service design activities, you will work in teams to apply different creativity techniques and artefacts in product/service design, framed with different creativity theories and models. Reflective learning will be encouraged after each product/service design activity.Accounting and Finance for Entrepreneurs
A sound understanding of monetary flows and financials within a startup is critical. This module will equip you with an understanding of the most common accounting and finance techniques and practices necessary to prepare and interpret financial reports. It will also provide you with an understanding of the uses of management accounting techniques in evaluating cost behaviour for decision-making purposes and financial management techniques to evaluate capital investment opportunities and management of working capital.
You will be introduced to the key concepts and frameworks via a series of in-class lectures. To apply this knowledge, you will then attend a number of PC lab-based sessions, where you will work on realistic accounting issues and financial statements.Marketing Innovations
Marketing is one of the most fundamental, most complex, and possibly also most misunderstood function of the firm. To put it in the words of the famous Peter Drucker: “Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation.”
The aim of this module is to provide you with a sound understanding of marketing theory, concepts and tools used to market a new product offering, applicable in an entrepreneurial setting. Emphasis is placed on the special requirements for creating and executing marketing plans and programmes in a setting of rapid technological change.Leading Entrepreneurial Teams
The success of new ventures heavily depends on the leader’s ability to locate and manage talent effectively. In this module, you will learn how to lead, build and maintain human assets in startup environments.
You will explore the issues associated with firm formation and how early decisions by founders can facilitate or inhibit growth. Then, you will focus on the next stage of the growing firms’ lifecycle, aiming to build the backbone of talent. Finally, you will explore the dynamics specific to maintaining the organisation as rapid growth challenges the status quo and discover ways to effectively lead startup teams to their optimal performance.Customer Development
This module will equip you with the conceptual and practical skills to discover and understand customer wants and needs and develop a strong customer base. We will explore how startup founders and teams can understand the unique ways, in which the market research process must be tailored to an entrepreneurial environment.
You will identify your market, select your customer and develop the skills to create and drive end-user demand.Term 2
Term 2 aims to provide you with the knowledge and understanding to develop a prototype and get your idea off the ground. Term 2 includes the following six core modules:New Product Development
What is innovation all about and why does it matter? This module aims at helping you understand the process and management of developing new products. You will learn how to identify and select opportunities, generate concepts, design product protocols, evaluate concepts/projects, understand key aspects of development and plan and implement new product launches.
Covering both the analytical and practical management aspects of new product development, you will be drawing from a variety of theoretical frameworks, tools and practices to build insights that are theoretically driven, yet practice focused.Funding the New Venture
This moduleaims to provide you with an understanding of funding for new ventures. You will discover the various funding sources available, including angel investment, crowdfunding, and venture capital.
You will reflect on the evolution of funding for new ventures and will analyse developments that are shaping funding for entrepreneurs. These include structural changes to the startup ecosystem and their impact on the range of resources and tools that are now freely available to founders, as well the re-shaping of the traditional venture capital model. You will gain an understanding of the context and methods of valuing an entrepreneurial business, as well as where and how to raise capital and how to manage relationship with investors.High Growth Entrepreneurship
Entrepreneurship is a multidisciplinary activity involving strategy, R&D, marketing and project management. In practice, entrepreneurs face a number of challenging issues simultaneously.
Bringing new products, services and technology from a mind or a lab to the market is a crucial economic yet complex process. This case-based course will keep theory delivery in class to a minimum, but you will need to read a number of key papers.
The module aims to provide you with knowledge and practical tools for the creation of high-growth new ventures, as opposed to lifestyle small businesses. You will learn how to change lives and “conquer the world” with innovative new products and services.Sales Management
Almost every business plan assumes a certain amount of sales. Without sales, the entire business model is an exercise in frustration.
This module will provide you with the fundamentals of selling and sales management. It will demystify sales and help you understand how to sell. At the end of this module, you will be able to understand the role of sales in a new venture.Branding and Digital Marketing
As an entrepreneur, your venture’s brand will be the main point of all your thoughts and actions. The created brand informs several critical aspects of your offering, such as your product, pricing and promotion among others. In this module you will learn how to establish a successful brand and nurture it over time.
You will understand the nature of brands and appreciate why they matter. You will learn how to identify and establish a clear and effective brand identity, how to plan and implement brand marketing programs that build brand equity (externally and internally), establish different ways to monitor brand performance and understand how to manage brands over time.
Drawing from a variety of theoretical frameworks, tools and practices to build insights that are theoretically-driven, yet practice-focused, you will also examine the role of social media in digital marketing and as a tool within the overall marketing mix.Managing Operations for Scaling Up
The success of every venture depends on scaling. Yet the challenge is that scaling comes with inherent risk(s). Even the most prepared founders and teams face challenges, make errors, and must make progress through periods of confusion and uncertainty.
The module aims to provide you with a number of operational management techniques that can be applied to real world problems and stimulate an appreciation of the use of different types of operations management approaches to solving problems.Term 3
Term three focuses on helping you launch your ideas, go to market and refine product offering.The Entrepreneurial Advisor: Problem Solving for Early-stage Companies or new initiatives
Within the MSc in Entrepreneurship, you will be able to participate in a consulting project. You will study an actual problem of a given new venture or large organization. You will receive the necessary information from the cooperating firms and organisations’ staff and you will cooperate with them throughout the project. Following analysis of the problem, you will prepare and present concrete and practical solution(s).
The main target of this module is to provide you with the opportunity to handle real-world problems and suggest operational solutions that can actually be implemented by the cooperating firms. Moreover, you will have the chance to develop close relationships with the cooperating companies and, thus, gain an appreciation of real business environments.
The final report will be critically reviewed by supervisors and presented to the firm/ organisation’s representatives.M&A and Other Exits for Entrepreneurs
Over the course of your career, you may participate (either actively or passively) in at most one major merger or acquisition, but over the same period you are likely to find yourself dealing with many smaller acquisitions. This will certainly be the case if you join large organisations. It is also likely that if you join or even found a small company you will find yourself as a target (or wanting to be one!), and if particularly fortunate, as an acquirer as well.
This module focuses on discussing the various exit options for startup companies, including M&A deals, IPOs and their relative advantages. Preparing you for a world where M&A is an integral part of the strategic and financial business landscape, the module takes a global perspective and will help you familiarise yourself with the various aspects of M&A in the life of a corporation, how to apply valuation techniques and the various techniques used in the different stages of a merger or an acquisition (including post-merger issues).Business Research Project or a Business Plan
To ensure long-term success, any business needs methodologically sound and rigorous research. Of equal importance is the fact that a successful business must be founded on a strong and resilient business plan. This module allows you to demonstrate, on an individual or group basis, your ability to integrate and apply concepts and techniques you have learnt throughout the MSc in Entrepreneurship by undertaking an in-depth study of a topic or business of your choice and to
You can also either take three electives from the existing elective suite (Family Business, Storytelling for Business, Managing Strategic Change, International Management, Global Outsourcing Strategy, Business Plan Project/Accelerator Entry, Ethics, Society and the Finance Sector) or do a Business Plan Project/Accelerator Entry.
You will also have the opportunity to enter the Business Plan Competition which is optional and carries no credits.MSc Research Project
You have the option of completing a Business Research Project in term three.
The project will be of approximately 8,000 words. The project should be based on independent research either in the context of a single organisation or using third-party sources.
Students are encouraged from the start of the course to think about a topic for their project. A member of academic staff supervises the project, and the student may choose with whom they would like to work. The project must be submitted by the end of August. Company sponsored projects are encouraged and a number of such projects may be available.Teaching staff
The teaching staff on the MSc in Entrepreneurship have many years of practical experience working in industry and are also active researchers in their fields
This knowledge and experience inform the highly interactive lectures that make up the MSc in Entrepreneurship.Course Director
Professor Costas AndriopoulosHead of Entrepreneurship Programmes
Aurore HochardOther Module Leaders include:
- Professor Vangelis Souitaris
- Dr. Stefania Zerbinati
- Dr. Elena Novelli
- Professor Scott Moeller
Cass Business School is among the global elite of business schools that hold the gold standard of 'triple-crown' accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS). We are consistently ranked amongst the best business schools and programmes in the world which, coupled with an established 40-year reputation for excellence in research and business education, enables us to attract some of the best academics, students and businesses worldwide into our exclusive Cass network.Entry requirements
Documents required for decision-making
- Transcript/interim transcript
- Personal statement (500-600 words)
- Your reponses to three application questions. Please complete this form along with your application.
- IELTS, if reports available
- Two references, one of which MUST be an academic reference
- Work experience is not a requirement of this course
- For a successful application to receive an unconditional status all documents must be verified, so an original or certified copy of the degree transcript must be sent by post to Specialist Masters Programme Office, 106 Bunhill Row, London, EC1Y 8TZ, UK
We cannot comment on individual eligibility before you apply and we can only process your application once it is fully complete, with all requested information received.
The entry requirements for the MSc Entrepreneurship are as follows:Degree Level
- A UK 2.1 or above, or the equivalent from an overseas institution
- Previous study of business, management or finance is not required
Applicants will need to submit two references.
Read moreEnglish Requirements
- If you have been studying in the UK for the last three years it is unlikely that you will have to take the test
- If you have studied a 2+2 degree with just two years in the UK you will be required to provide IELTS results and possibly to resit the tests to meet our requirements.
The required IELTS level is an average of 7.0 with a minimum of 6.5 in the writing section and no less than 6.0 in any other section.
Please note that due to changes in the UKVI's list of SELTs we are no longer able to...