Global Marketing BA (Hons) Top Up

Coventry University
A Scarborough (Inghilterra)

£ 9.000 - (10.676 )
+IVA

Informazione importanti

  • Bachelor's degree
  • Scarborough (Inghilterra)
  • Quando:
    Gennaio 2017
    altre date
Descrizione


This programme runs at Coventry University London Campus in October 2016 and January 2017. BA (Hons) Global Marketing Top-up would appeal to students who are looking at achieving a higher qualification in marketing to boost their career prospects by attaining a globally recognised Bachelor’s degree. The programme aims to enable students to prepare for a career in marketing by developing the critical knowledge and competencies in the identification; analysis and solution of problems encountered in global marketing and the development of international marketing strategies.

Informazione importanti

Requisiti: "Entry Requirements To be accepted for the programme students must possess a UK Level 5 qualification such as a Higher National Diploma (HND) with merit profile or equivalent in a related subject. International students and students whose first language is not English require English language IELTS 6.5 overall ..."

Sedi

Dove e quando

Inizio Luogo
Gen-2017
Set-2017
Scarborough
Ashburn Rd, Scarborough, YO11 2JW, North Yorkshire, Inghilterra
Visualizza mappa

Cosa impari in questo corso?

Marketing
International Marketing
International
Global
University
Project
Business Marketing
International Business
IT Development
IT Development
International Business
IT Development
International Business

Programma

" Global Marketing BA (Hons) Top Up

If you’d like to know more about our courses, tweet us with your questions! #AskCU

— London Campus (@LondonCampus) September 26, 2012 OVERVIEW

This programme runs at Coventry University London Campus in October 2016 and January 2017.

BA (Hons) Global Marketing Top-up would appeal to students who are looking at achieving a higher qualification in marketing to boost their career prospects by attaining a globally recognised Bachelor’s degree.

The programme aims to enable students to prepare for a career in marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in global marketing and the development of international marketing strategies.

WHY CHOOSE THIS COURSE?

Top-up programmes allow entry to the final year of a BA degree programme for students who already hold a Level 5 qualification in a related field who have a sound background of study and knowledge.

If you choose this course you will benefit from:

  • Access to staff with a truly international focus in their work, combined with continuing involvement in global business through consultancy and research which they bring into their teaching;
  • Extensive business contacts with a wide range of organisations within the private, public and voluntary sectors both in London and beyond;
  • Work-related activity and leading lectures from high-profile business figures
  • Field trip to world-famous MNEs (recent visits included Coca-Cola, BMW and Harrods)
  • Business projects to build skills valued by employers
WHAT WILL I LEARN?
  • Developing Business Skills
  • International Business Strategy
  • International Marketing Strategy
  • Marketing Communications
  • Advanced Marketing Strategy
  • Business Research Methods
  • Business Research Project OR Global Business Simulation OR Workplace Project 

 

HOW WILL THIS COURSE BE TAUGHT?

Modules are normally delivered through lectures and seminars of smaller groups of students. Seminars are interactive and may involve hypothetical problem questions, simulations, case studies and the analysis of more theoretical issues. 

HOW WILL I BE ASSESSED?

We take a holistic approach to assessments with an aim to help students to become more critical, confident and independent.  This programme is assessed through a mixture of seminar and workshop activities, presentations, written assignments, Individual submissions and group works.

TEACHING CONTACT HOURS

Students will have six contact hours per module per week in each term. This will be divided into Knowledgecasts (lectures), seminars and other activities such as group activity or field trips.  In addition, students will be supported by their dedicated Programme Leaders, Module Leaders and a Final Project Supervisor.

Students can benefit from peer interaction and collaboration via Coventry University London Campus’ online learning platform.

"