Global Marketing: Local, National and International Marketing Strategic Plan and Implementation (full-time)

HRODC Postgraduate Training Institute
A Central London, West Midlands (Inghilterra)

£ 48.000 - (57.187 )
+IVA

Informazione importanti

Descrizione


Suitable for: Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Life Cycle Specialists, All Others Interested in Ensuring That There is a High Rate of Return on Marketing Investment

Informazione importanti

Requisiti: Degree or Work Experience

Sedi

Dove e quando

Inizio Luogo
Da definire
Da definire
Central London
Carburton Street, W1W 5EE, London, Inghilterra
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Da definire
Da definire
West Midlands
Bhylls Lane, WV3 8DZ, West Midlands, Inghilterra
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Cosa impari in questo corso?

Investment
IT
Marketing
Sales
Marketing Strategy
International Marketing
International
Global
Full Time
Sales Training

Programma

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape

Company and Marketing Strategy: Partnering to Build Customer Relationships

  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment