How to Build a Startup



Informazione importanti

  • Corso
  • Online
  • Quando:
    Da definire

Learn what it takes to build a successful startup using the Customer Development process, where entrepreneurs "get out of the building" to gather and iterate on feedback.

Informazione importanti

Dove e quando

Inizio Luogo
Da definire

Cosa impari in questo corso?

Business model
Value Proposition
Customer Development


Lesson 1: What We Now Know
  • History of the Corporation
  • Startups Are Not Smaller Versions of Large Companies
  • Waterfall Development
  • Customer vs. Product Development
  • Entrepreneurial Education
Lessons 1.5A and 1.5B: Business Models and Customer Development
  • Value Proposition
  • Customer Segments
  • Revenue Streams
  • Key Resources
  • Customer Development Processes
  • Minimum Viable Product
  • Market Opportunity Analysis
Lesson 2: Value Proposition
  • Value Proposition and the Minimum Viable Product
  • Customer Archetype
  • MVP Physical && Web/Mobile
  • Common Mistakes With Value Proposition
Lesson 3: Customer Segments
  • Product Market Fit
  • Rank and Day in the Life
  • Multiple Customer Segments
  • Market Types Introduction: Existing, Resegmented, New, Clone
  • Consequences of Not Understanding a Market
Lesson 4: Channels
  • Distribution Channels Overview
  • Web Distribution
  • Physical Distribution
  • Direct Channel Fit
  • Indirect Channel Economics
  • OEM Channel Economics
Lesson 5: Customer Relationships
  • Paid Demand Creation
  • Earned Demand Creation
  • Get Physical
  • Viral Loop
  • Web Customer Acquisition Costs
Lesson 6: Revenue Models
  • How Do You Make Money
  • Revenue Streams and Price
  • Direct and Ancillary Models
  • Common Startup Mistakes
  • Market Types and Pricing
  • Single and Multiple Side Markets
  • Revenue First Companies
  • Market Size and Share
Lesson 7: Partners
  • Partner Definition
  • Partner Resources
  • Partner Types
  • Greatest Strategic Alliance
  • Joint Business Development
Lesson 8: Resources, Activities and Costs
  • Four Critical Resources
  • Financial Resources
  • Human Resources
  • Qualified Employees and Culture
  • Intellectual Property Overview