International Trade Promotion and Marketing (Kuala Lumpur)

HRODC Postgraduate Training Institute
A Kuala Lumpur, Malaysia (Malesia)

£ 5.000 - (5.945 )
IVA Esente

Informazione importanti

  • Corso
  • Kuala lumpur, malaysia (Malesia)
  • Durata:
    5 Days
  • Quando:
    Da definire
Descrizione

Limited Objectives: By the conclusion of the specified learning and development activities, delegates will be able to: Distinguish Between Different Approaches to Marketing and Their Underlying Philosophies. Demonstrate an Awareness of the Importance of the Marketing Mix to Product or Service Success. List the Different Stages in the Product Life Cycle. Demonstrate an Understanding of Why Some Manufacturers Are Only Interested In Particular Life Cycle Stage.
Suitable for: This course is designed for: Managers. Marketing Heads. Board of Directors. Supervisors. Operation Managers. Business Owners

Informazione importanti

Requisiti: Degree or Work Experience

Sedi

Dove e quando

Inizio Luogo
Da definire
Da definire
Kuala Lumpur, Malaysia
Jalan Ampang Hilir, 68, Malaysia, Malesia
Visualizza mappa

Cosa impari in questo corso?

International Trade
Philosophy
Marketing
Trade Finance

Programma

Course Contents, Concepts and Issues:

  • Definition of Marketing
  • The Different Approaches to Marketing
  • Production Orientation
  • Sales Orientation
  • The Marketing Concept
  • Marketing Management
  • THE 4PS: THE MARKETING MIX
  • Product or Service
  • Price
  • Promotion
  • Distribution
  • RELATIONSHIP MANAGEMENT
  • Internal Organisational Analysis: Strengths And Weaknesses
  • External Organisational Analysis: Opportunities And Threats
  • Key Success Factors
  • Product Life Cycle
  • BIRTH
  • GROWTH
  • SATURATION
  • SENILITY
  • DEATH
  • Distribution and Service Delivery
  • Trade and the Global Economy
  • Trade and the Global Economy
  • The Role of International Trade In Economic Development, Sustainability And Growth
  • Openness and Productivity
  • The World Trade Agreement (WTA) 1994
  • The Role of National Exhibitions in Promoting Export Trade
  • Organising and Managing National Exhibitions
  • The Role of International Exhibitions in Promoting Export Trade
  • International Trades Associations and Their Likely Contribution To National Export
  • Initiatives
  • Some International Trades Associations and Their Function;
  • Bilateral Trade Agreements: Their Merits and Demerits
  • The Winning Factors In Bilateral Trade Agreements