Gain an understanding of the implications of SEO

Introduction to Search Engine Optimisation

Concise Training

£ 99 - (111 )

Informazioni importanti

Tipologia Training
Livello Beginner
Metodologia Online
Ore di lezione 5 ore di studio
Durata 60 Days
Inizio lezioni Flessible
Campus online
Servizio di consultazione
Tutoraggio personalizzato
  • Training
  • Beginner
  • Online
  • 5 ore di studio
  • Durata:
    60 Days
  • Inizio lezioni:
  • Campus online
  • Servizio di consultazione
  • Tutoraggio personalizzato

You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built and maintained using relevant structure and keywords.

Please note that this course is not government funded.

Informazioni importanti
Quali sono gli obiettivi della formazione?

Learning Object 1
- What is Search Engine Optimisation?
- Why is Search Engine Optimisation important?
- Different search engines
- Positive & negative factors
- Focusing on Google
- High-level steps of Search Engine Optimisation

Learning Object 2
- What are keywords?
- Identifying keywords or keyword phrases for a business
- Checking the competitiveness of keywords
- Checking how competitors are using keywords
- Where to use keywords on a website
- Tags / categories
- Using keywords in blogs, videos and social media
- The importance of Locations for local search
- Creating Google Locations

Learning Object 3
- What is link building?
- Why is it important?
- Link building on videos
- How to build links
- Site speed
- Creating a Google My Business profile
- Best practise for local businesses
- Best practise using SEO
- Summary of things to do
- Summary of things to avoid

È la formazione giusta per me?

This course is intended to provide you with a basic overview of what is involved in implementing Search Engine Optimisation.

Qual è il processo di iscrizione?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

Requisiti: You must have an internet connection.

Certificate of attendance from Concise Training


Dove e quando

Inizio Luogo
Inizio Flessible

Cosa impari in questo corso?

Creative Thinking
Marketing Strategy
Email Marketing
Digital Marketing
Search Engine Optimization
Targeted Advertising
Advertising and Marketing
Email Advertising
Online Advertising
Social Media
Effective Communication
Social marketing
Web optimisation


The Concise Training course gives you practical, step by step tips that you can see working in reality.  You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.

You will cover the following learning objects:

Learning Object 1 – What is SEO and why is it important? Looking at different search engines and some high-level steps to optimise your website.

Learning Object 2 – Selecting the right keywords and how to use these for SEO.

Learning Object 3 – An introduction to link building and best practice SEO.

Support from Concise Training is available via our online forum.

Ulteriori informazioni

You will receive support from the author of the UK's first accredited social media qualification.

Please note that this course is not government funded.