Marketing and Public Relations in Educational Settings (London, UK)

HRODC Postgraduate Training Institute
A Central London (Inghilterra), Abu Dhabi, United Arab Emirates ( Emirati Arabi Uniti), Abuja, Nigeria (Nigeria) e 47 altre sedi

£ 8.000 - (9.381 )
+IVA

Informazione importanti

  • Corso
  • In 50 sedi
  • Durata:
    10 Days
  • Quando:
    Flessible
Descrizione


Suitable for: University Administrators, Marketing Executives, Relationship Managers, Customer Service Managers, Marketing Lecturers, Marketing Consultants, Public Relations Executives, Public Relations Professionals, Public Relations Practitioners, Media Managers and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Informazione importanti

Requisiti: Degree or Work Experience

Sedi

Dove e quando

Inizio Luogo
Flessible
Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi,  Emirati Arabi Uniti
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Abuja, Nigeria
Cadastral Zone A0, Central Business District, Abuja, 7069, Nigeria, Nigeria
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Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Etiopía
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Algiers, Algeria
Pins Maritimes, 16000, Algeria, Algeria
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Algiers, Algeria
Rue Hassiba Benbouali, 16015, Algeria, Algeria
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Amman, Jordan
Bin Ali Street, 11118, Jordan, Jordania
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Leggi tutto (50)

Cosa impari in questo corso?

Management
Market
IT
Public Relations
Marketing
Direct Marketing
Global
Advertising
Public
IT Management

Programma

Limited Contents:

Marketing: General Concepts

  • Defining Marketing
  • The Marketing Process
  •  Classical Marketing Philosophies: Marketing Management
  • The Applicability of the Marketing Mix to Educational Settings
  • From 4Ps to 5Ps: Marketing Mix Extension
  • Educational Products and  Services
  • Pricing Educational Products and Services
  • Promoting Educational Products and Services
  • Placing or Distributing Educational Products and  Services: Accessibility
  • People Focus in Educational Products and Services: Relationship  Management
  • Market Segmentation
  • Target Marketing
  • Demand Management
  • Building Client Relationships
  • Client Perceived Value
  • Client Satisfaction
  • Client Relationships
  • Partner Relationship Marketing
  • Client Equity
  • Choosing a Value Proposition
  •  Value Delivery Network
  • Client-Driven Marketing Strategy
  • Planning Marketing
  • Creating Client Value
  • Market Segmentation and Targeting
  •  Managing the Marketing Effort
  •  Marketing Implementation
  •   Marketing Department Organisation
  •  Marketing Control Process
  • The Promotion Mix
  • Integrate Marketing Communications
  • Shaping the Overall Promotion Mix
  • Promotion Mix Strategies
  • Push Strategy
  • Pull Strategy
  • Advertising
  • Major Advertising Decisions
  •  Evaluating Advertising and Return on Advertising Investment
  •  Other Advertising Considerations
  • Public Relations Department
  • Direct Marketing
  • The New Marketing Model
  •  Growth and Benefits of Direct Marketing
  • Client Databases and Direct Marketing
  •   Forms of Direct Marketing
  •  Online Marketing
  • Global Marketing Today
  •  Looking at the Global Marketing Environment
  •  Deciding Whether To Go Global
  •  Deciding Which Markets to Enter
  •  Deciding How to Enter the Market
  • Deciding on the Global Marketing Programme