Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3)

HRODC Postgraduate Training Institute
A Central London (Inghilterra), Abu Dhabi, United Arab Emirates ( Emirati Arabi Uniti), Abuja, Nigeria (Nigeria) e 34 altre sedi

£ 6.000 - (7.105 )
+IVA

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Descrizione

If you want to develop techniques and strategies to influence the buyer's behaviour, this course on Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy will teach you the best way to attract customers.

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È la formazione giusta per me?

This Course is designed for: marketing executives, product designers, relationship managers, customer service managers, client service managers, marketing researchers, sales managers, sales executives, corporate directors, divisional directors, marketing lecturers, marketing consultant, brand managers, life cycle specialists.

Requisiti: Degree or Work Experience

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Dove e quando

Inizio Luogo
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Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi,  Emirati Arabi Uniti
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Abuja, Nigeria
Cadastral Zone A0, Central Business District, Abuja, 7069, Nigeria, Nigeria
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Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Etiopía
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Algiers, Algeria
Pins Maritimes, 16000, Algeria, Algeria
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Algiers, Algeria
Rue Hassiba Benbouali, 16015, Algeria, Algeria
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Amman, Jordan
Bin Ali Street, 11118, Jordan, Jordania
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Cosa impari in questo corso?

IT
Public Relations
Marketing
Campaign Planning
Marketing Strategy
Marketing Management
Communications Planning
Sales Force Management
Marketing Planning
Brand Management
Advertising
Public
Marketing Advertising
Marketing Analysis
Marketing manager
Understanding Customer Value
Marketing Channels

Programma

Course Contents:

Pricing: Understanding and Capturing Customer Value

  • What is a Price?
  • Customer Perceptions of Value
  • Company and Product Costs
  • Other Internal and External Considerations Affecting Price Decisions
  • New-Product Pricing
  • Product Mix Pricing
  • Price-Adjustment Strategies
  • Price Changes

Marketing Channels: Delivering Customer Value

  • Supply Chains and the Value Delivery Network
  • The Nature and Importance of Marketing Channels
  • Channel Behavior and Organization
  • Channel Design Decisions
  • Channel Management Decisions
  • Marketing Logistics and Supply Chain Management

Retailing and Wholesaling

  • Retailing
  • Retailer Marketing Decisions
  • Retailing Trends and Developments
  • Wholesaling

Communicating Customer Value: Advertising and Public Relations

  • The Promotion Mix
  • Integrated Marketing Communications
  • Advertising
  • Setting Advertising Objectives
  • Setting the Advertising Budget
  • Developing Advertising Strategy
  • Evaluating Advertising Effectiveness and Return on Advertising Investment
  • Other Advertising Considerations
  • Public Relations
  • Major Public Relations Tools

Ulteriori informazioni

Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3) - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Pricing, Marketing Channels, Retailing And Wholesaling, Advertising And Public Relations (london, Uk)