Quality Seal Emagister EMAGISTER CUM LAUDE

Media Relations

London Corporate Training
A London (Inghilterra)

*Prezzo Orientativo
Importo originale in GBP:
£ 2.650

Informazioni importanti

Tipologia Short course
Livello Beginner
Luogo London (Inghilterra)
Durata 1 Week
Inizio 15/01/2018
altre date
  • Short course
  • Beginner
  • London (Inghilterra)
  • Durata:
    1 Week
  • Inizio:
    altre date

To understand how media works and benefit from effective media relations
To identify story types and how they should be ‘pitched’ to editors
To gauge the importance of stories and how media will assess them
To plan a successful press conference and give winning interviews
To relate to and understand the importance of new and social media

Informazioni importanti

Dove e quando

Inizio Luogo
15 gen 2018
09 apr 2018
09 lug 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inghilterra
Visualizza mappa
Inizio 15 gen 2018
09 apr 2018
09 lug 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inghilterra
Visualizza mappa

Cosa impari in questo corso?

Public Relations
Media Relations
Social Media
Press Conferences
Techniques for New Media
Media Relations Managers


How to Establish Successful Media Relations
Understanding the difference between media relations and public relations Establishing, managing and maintaining relationships with target media Appreciating news values and analysing reporters stories
Who is who in the news structure; reporters, editors, desk journalists and others
Importance of maintaining lists and data on target journalists

Pitching Stories Successfully
Identifying reporters’ beats and understanding their importance
How to pitch your stories to key journalists
Recognising news deadlines and observing them
Planning, setting out and writing successful press releases
Understanding how and where reporters get their news material

Identifying the Importance of Stories
Deciding whether a story is for all media or specific news outlets
Gauging how important a story might be to media
Gaining a reputation as a dependable source of information for reporters Following up your story with reporters
Developing and utilising ‘tip’ sheets

Press Conferences and Interviews
Planning, preparing, implementing and following up a press conference
The difference between a press briefing and press conference
Preparing for an interview and understanding the reason for it
Adopting television skills for before during and after an interview
Pitfalls and how to avoid no comment and off the record

Techniques for New Media
Media relations and the 24 hour news phenomenon
Media relations on line Devising and managing web news conferences Auditing and monitoring social media and utilising ‘citizen’ reporting Differences in approach to traditional and new media