Media Relations

London Corporate Training
A London (Inghilterra)

£ 2.650 - (3.131 )
+IVA

Informazione importanti

  • Short course
  • Beginner
  • London (Inghilterra)
  • Durata:
    1 Week
  • Quando:
    26/06/2017
    altre date
Descrizione

To understand how media works and benefit from effective media relations
To identify story types and how they should be ‘pitched’ to editors
To gauge the importance of stories and how media will assess them
To plan a successful press conference and give winning interviews
To relate to and understand the importance of new and social media

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
20 febbraio 2017
26 giugno 2017
09 ottobre 2017
London
3 Shortlands, Hammersmith, London, W6 8DA, London, Inghilterra
Visualizza mappa

Cosa impari in questo corso?

Public Relations
Media Relations
Social Media
Media
Press
Editors
Press Conferences
Interviews
Techniques for New Media
Media Relations Managers

Programma

How to Establish Successful Media Relations
Understanding the difference between media relations and public relations Establishing, managing and maintaining relationships with target media Appreciating news values and analysing reporters stories
Who is who in the news structure; reporters, editors, desk journalists and others
Importance of maintaining lists and data on target journalists

Pitching Stories Successfully
Identifying reporters’ beats and understanding their importance
How to pitch your stories to key journalists
Recognising news deadlines and observing them
Planning, setting out and writing successful press releases
Understanding how and where reporters get their news material

Identifying the Importance of Stories
Deciding whether a story is for all media or specific news outlets
Gauging how important a story might be to media
Gaining a reputation as a dependable source of information for reporters Following up your story with reporters
Developing and utilising ‘tip’ sheets

Press Conferences and Interviews
Planning, preparing, implementing and following up a press conference
The difference between a press briefing and press conference
Preparing for an interview and understanding the reason for it
Adopting television skills for before during and after an interview
Pitfalls and how to avoid no comment and off the record

Techniques for New Media
Media relations and the 24 hour news phenomenon
Media relations on line Devising and managing web news conferences Auditing and monitoring social media and utilising ‘citizen’ reporting Differences in approach to traditional and new media