MSc Strategic Marketing Management

Aston University
A Birmingham (Inghilterra)

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Informazione importanti

  • Postgraduate
  • Birmingham (Inghilterra)
  • Quando:
    Da definire
Descrizione

Key benefits In the top 50 in the Eduniversal Best Masters ranking across the UK and Western Europe. Study core marketing management principles suitable for graduates who have not previously specialised in marketing Develop marketing specialisms alongside an understanding of other business functions Choose from a wide range of elective modules allowing you to learn more or specialise in a key area of modern marketing practices.

Informazione importanti

Requisiti: MSc Strategic Marketing Management features core marketing modules, a selection of specialist marketing modules and a choice of optional modules enabling greater appreciation of other related business functions. Our students come from a wide range of educational backgrounds including business and non-business specific specialisms. You will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, the modules we teach will enable you to...

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Dove e quando

Inizio Luogo
Da definire
Birmingham
West Midlands, B4 7ET, West Midlands, Inghilterra
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Cosa impari in questo corso?

Management
IT
Marketing
Marketing Management
International
IT Development
IT Management
Skills and Training

Programma

Core Modules: 

  • Marketing Management
  • Analysis for Dissertation Research
  • Marketing Research
  • Marketing Strategy
  • Professional Development Programme
  • Ethics in Academic Practice

Optional Modules (Choose four)**:

  • Intellectual Property Strategy & Management
  • Accounting for Non-Financial Managers
  • Strategic Business Sustainability
  • Marketing Channels & Strategic Sales Force Management
  •  Integrated Marketing Communications
  • Consumer Behaviour  
  • Strategic Brand Management
  • Services Marketing
  • International Marketing Management
  • Digital Marketing
  • Strategic Management

**No more than 2 elective modules can be studied in any term and no more than two from Accounting for Non-Financial Manager, Strategic Business Sustainability, Intellectual Property Strategy & Management and Strategic Management. 

The programme then concludes with a dissertation project.

In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.

Professional Development Programme Module

Business skills for life: the essential Aston Professional Development Programme

The Aston Professional Development Programme (PDP) is an integral module that forms part of your MSc taught course from day one.This compulsory module runs throughout the academic year. We have designed it around knowledge through practice - to enhance your employability as you customise the PDP experience to suit your own learning goals and skills development needs.

We take a multidimensional, qualitative and individually tailored approach. Using reflective models, we integrate a competency-based framework into our existing academic programmes.  You will engage with different kinds of experiential learning, such as skills workshops, work-based experience, study abroad and develop your own unique skillset.  

This pathway between theory and the world of work brings together Aston’s faculty, careers practitioners and business and academic partnerships teams to help you step into your future careers as culturally aware, global professionals.


The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.

Course Director:

Chris Richardson
Chris spent 30 years as a marketing practitioner in senior management and director positions before joining ABS in 2009. His extensive experience and awareness of marketing issues means that he is in a unique position to relate marketing theory to the real world as well as appreciate the practical importance of the modules offered in MSc Marketing Management. His own areas of research include accountability, innovation and creativity in marketing and marketing manager competences and strategic capabilities.

Teaching staff:

  • Dr Neeru Malhotra  
  • Dr Andrew M Farrell  
  • Dr Dave Gilliland  
  • Professor Greg Marhsall  
  • Dr Dina Rasolofoarison  
  • Dr Julien Schmitt             
  • Dr Keith Glandfield  
  • Dr Jouan de Kervenoael  
  • Dr Ian Combe  
  • Mr Geoff Parkes
  • Dr Brigitte Nicoulaud
  • Aarti Sood