Publishing l

ADL - Academy for Distance Learning
Distancia

£ 325 - (382 )
+IVA

Informazione importanti

  • Vocational qualification
  • A distanza
  • 100 ore di lezione
  • Quando:
    Da definire
Descrizione

Start your career in publishing today! It is easier today than ever before for anyone to become a publisher; particularly for electronic publishing. This course provides an excellent start for anyone considering self publishing or seeking employment in publishing. It is equally relevant to electronic or print publishing.
None

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Da definire
Distance Learning

Cosa impari in questo corso?

IT
Marketing
Desktop Publishing
Graphics
Printing
Illustration

Programma

Lesson Structure: Publishing I BWR107

There are 10 lessons:

The Publishing World
Nature & scope of publishing, types of publishers, how books are published, market research
Publishing Procedures & Techniques
Colour or black & white; film or digital imaging, types of printing, alternative ways of doing layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher), comparing types of digital graphic files, printing costs, etc.
Desktop Publishing
Word Processing, Alternative publishing methods: Printing on a Computer Printer; Supplying a "Master" to a commercial printer, or plublishing electronically (eg. Internet or CD)
Desktop Publishing
Software options, use of colour, black and white, use of graphics, putting it together, etc.
Illustration: Graphics
Line illustrations, cartoons, photos etc. Freehand work, Computer graphics, etc.
Illustration: Photography
Photographic Equipment & Materials; Composition; Development of Photographic Style Portraiture, Posing for Photographs, Planning a Photo Session, Studio Photography, Fault Finding, etc.
Researching
Types of Research (Exploratory, Experimental etc), Primary & Secondary Data sources, Planning a survey, Conducting an interview.
Marketing in Publishing
Understanding marketing & publicity –what makes a publication succeed or fail, launches, press releases, etc.
Publishing: Ethics & The Law
Public attitudes, accuracy of writing, bias, monopolies, media ownership concerns, etc.
Publishing Project
Here you actually publish something.
Learning Goals: Publishing I BWR107

Define the scope and nature of publishing today.
Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
Evaluate different types of illustration for ease and relevance for use in different publishing situations.
Determine photography appropriate for inclusion in a publication.
Determine research required appropriate to the needs of a publication.
Determine a marketing strategy appropriate to the needs of a publication.
Identify the impact of legal and ethical issues on a publisher.
Plan the production and marketing of a publication.
With the demise of unwieldy printing technology and the advent of desktop publishing, it is easier than ever before to become a publisher. In this course you will find out about how the industry works, learn the creative and artistic skills of the trade, learn how to market your work and develop an understanding of the ethical issues and laws relating to the field. You will also have a chance to undertake a stimulating publishing project and implement the skills you have learned.

This course provides an excellent start for anyone considering self publishing or seeking employment in publishing. It is equally relevant to electronic or print publishing.

Ulteriori informazioni

English, Teaching, Writing
ASIQUAL