Scaling Up Your Venture Without Screwing Up - Stanford BusinessNovoEd
Cosa impari in questo corso?
he success of every venture depends on scaling: on sustaining and enhancing its effectiveness as it adds more employees, customers, and locations. The problem, however, is that scaling comes with inherent risk. Even the best founders and teams face setbacks, make mistakes, and must muddle through stretches of confusion and uncertainty.
Professors Huggy Rao and Bob Sutton devoted seven years to understanding the differences between organizations that scale well and those that scale badly. In the process, they have identified what leaders can do to increase their organization's odds of success. They compiled the lessons they learned into the Wall Street Journal best-selling bookScaling Up Excellence: How to Get More Without Settling for Less.
This course is running for the second time after a successful first run in 2014. As of know, there is no plan to run the MOOC again. If you are interested in getting access to all the exclusive content, we suggest you sign up!
In this course, you will learn the principles that will help you scale up your venture without screwing up.
You'll address questions that cut to the heart of the scaling challenge:
- How can you avoid the illusion, impatience, and incompetence that are hallmarks for botched scaling efforts?
- What should your strategy be? Should you be more “Catholic" and replicate one model as you grow? Or should you take a more “Buddhist" approach and encourage local customization as your footprint expands?
- How can you avoid cognitive overload on yourself and those you lead, while at the same time, add necessary complexity as your team and organizations grows?
Any Questions? Visit our FAQ page (available to registered students starting Feb. 1st). If you have technical problems signing up, file a ticket with NovoEd.
Textbook: Scaling Up Excellence by Robert Sutton and Huggy Rao. Random House, 2014. It is available in hardcover and e-book (iBook or Kindle) versions.
Workload: Expect to spend between 4 - 6 hours per week on the course over the five-week period. This class is mostly asynchronous and does not meet at specific times. There will be one live webinar in the final week of the course that will be recorded for those who are unable to attend.
Technical Requirements: You need a computer that allows you to watch the video lectures, and the ability to upload your assignments, which will be images, videos, slides, and text. You should also be prepared to collaborate with teammates via email, Skype, and other free online tools.
Statement of Accomplishment: Subject to satisfactory performance and course completion, you will receive a statement of accomplishment signed by the instructor. This statement will not stand in the place of a course taken at Stanford or an accredited institution.