Services Marketing - Selling the InvisibleOpen Learning
Cosa impari in questo corso?
You will learn how to create and evaluate a service environment that is both functional and enhances the experience of the consumer. This course is suitable for anyone who works in the service industry (not just front line customer service), for anyone who owns a business or is thinking of starting one and anyone who has a general interest in marketing or learning how marketers may influence you as a consumer.
It is a practical hands on course with a small amount of theory and a lot of application. Topics covered include:
- Differences from product marketing
- Expanded marketing mix - 7p’s
- The service product
- Service branding
- Servicescape analysis and design
- High vs low contact services