Strategic Planning for the Small Business

City University London
A Islington (Inghilterra)

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Informazione importanti

  • Short course
  • Islington (Inghilterra)
  • Quando:
    Da definire
Descrizione

This course is designed for those who have had their own business for at least one year and want to take it to the next level. The course builds on itself every week so that by the end, each student will have the opportunity to present a strategic plan of his/her own business as a case study to the class.Topics covered include:roles and responsibilities of a business ownerexit strategythe “who,” “how,” and “what” of strategic planninginternal and external business driversvision and mission statementsstrategic objectivesmarketing strategyfinancial planningSWOT analysis and other analytical toolsproduct life cycle management as well as core differentiation strategies and principles of change management. Course Information Start DateStart TimeDurationCostCourse CodeApply Thursday 6 October 2016 18:30 - 20:30 10 weekly classes £430.00 CS1771 Apply Now Thursday 19 January 2017 18:30 - 20:30 10 weekly classes £430.00 CS1771 Apply Now Thursday 4 May 2017 18:30 - 20:30 10 weekly classes £430.00 CS1771 Apply Now Tutor Info Mohammed Usman holds an MBA and BSc in Electrical and Electronics Engineering. He has over 17 years of extensive marketing and business planning experience covering a broad range of sectors including engineering, technology, healthcare and quality management systems. He has developed and implemented strategic plans for businesses in start-up phase as well as larger organisation planning for growth. He has worked in the UK, Europe and the Middle East. Currently he manages his own consultancy practice specialising in helping small and medium-sized organisation to improve their market presence. English Requirements Applicants...

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Dove e quando

Inizio Luogo
Da definire
Islington
Northampton Square, EC1V 0HB , London, Inghilterra
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Cosa impari in questo corso?

Change Management
Management
Market
IT
Planning
Strategic Planning
Engineering
IT Management

Programma

What will I learn?
  • Understand the clear element of business planning;
  • Understand the criteria for assessing success in business;
  • Build a model of their business and its possible directions;
  • Understand the benefits and results of better planning.

Basic Course Outline

1. Introduction
a. What is strategic business planning
b. Purpose of strategic planning
c. Key elements of strategic planning
d. What you will have gained by the end of the course

2. Strategic planning and the business owner
a. Future role of the owner
b. Location of the business
c. Ownership structure
d. Roles of responsibility

3. Getting started with strategic planning
a. Who needs to be involved
b. What is the process involved
c. How to structure the process
d. What elements need to be included
e. Getting the planning document right

4. What a written strategic plan should include
a. Internal and external drivers

b. Vision and mission statements
c. Top-­‐level goals and objectives
d. Implementation and resourcing
e. Communication strategy
f. End to end process (Business Excellence model / QMS model)

5. Situational analysis and introduction to key analytical tools (using case study)
a. SWOT analysis
b. PESTLE/EPESTLE
c. Five forces business model
d. Boston (BCG) matrix
e. Porter model
f. Product life cycle management

6. Core differentiation strategies and building your own Plan
a. Differentiation from competitors
b. Ansoff matrix to identify growth opportunities
c. Review of core differentiation strategies
d. Competitive advantage
e. Create market gaps
f. Get students started on generating their own plan -­‐ assignment

7. Implementing the strategic plan
a. Assigning goals and responsibilities with budget and deadlines
b. Monitoring implementation using KPIs
c. Setting team/departmental objectives and direction
d. Creating and controlling a budget
e. Managing costs, cash flow, income and profit

8. Managing the change (principles of change management)
a. Risk identification and management
b. Managing resources
c. Information security
d. Employee development
e. Managing Quality
f. Environmental factors
g. Risk management

9. Course overview and build your own strategic business plan
a. Review of the course to date
b. Assist students to build their own plans -­‐ assignment

10. Presentation of your own strategic business plan
a. Students to present their plans to class
b. What have you learnt/feedback session