Tourism - Marketing and Promotion Course



Informazione importanti

  • Corso
  • Online
  • Quando:
    Da definire

In order to attract tourists, any organisation or business in the tourist industry must create successful marketing and promotion campaigns. The tourist industry is one of the most important in the world, worth up to one trillion dollars annually, so successful marketing and promotion campaigns have the potential to generate huge revenue. This free online course will explain how tourist destinations and tourism businesses can successfully market themselves. The first section of the course explains the main challenges of promoting tourism and how they may be overcome. The following section explains how to identify the target audience of tourism campaigns as well as which methods of advertising are best suited for tourism. The following section explains the customer buying process and how it can be used to determine the objectives for a tourism promotional campaign. The final section explains how an effective marketing campaign can instil brand loyalty in customers and encourage repeat purchases. This course will be of great interest to marketers that wish to learn how to create campaigns for the tourism industry. It will also be of great interest to tourism board employees and owners of tourism businesses that wish to attract more tourists to a location.

Informazione importanti

Dove e quando

Inizio Luogo
Da definire

Cosa impari in questo corso?

Tourism Marketing
Tourism promotion


Module Title Module 1: The Fundamentals of Tourism Promotion Module 2: Tourism - Generating Sales Module 3: Tourism - Marketing and Promotion Assessment

Study for Free at Your Own Pace! Start This Course

ALISON’s Diploma Courses category includes diploma-level courses in a variety of professional subjects, such as project management, business management and entrepreneurship, HR, web design, psychology, customer service, programming, social media marketing, children’s studies, nursing and patient care, social work, IT management, statistics, mental health, Six Sigma, teaching skills for educators, carpentry, supply chain management, international tourism, and PE. These diploma-level courses will give the learner a comprehensive understanding of the subject. Upon successful graduation, the student will have gained valuable skills and training that will greatly enhance employability and career prospects. The category also includes an innovative work-force re-entry skills advanced diploma that will be of interest to anyone re-entering the workforce after an extended absence.