Understand Digital Marketing Channels - Founder Centric

Digital Business Academy


Informazione importanti

  • Corso
  • Online
  • Quando:
    Da definire

What is it about?
This free digital marketing course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods are used and how you can measure if they are being effective.

Informazione importanti
È la formazione giusta per me?

Who is it for?
You are building a digital business
You have an idea of what customers you would like to attract, but not sure how to reach them
You understand traditional marketing, but are not sure how to start with digital tools

Requisiti: Time Required Approximately 5 hours, including exercises in your own time.


Dove e quando

Inizio Luogo
Da definire

Cosa impari in questo corso?

Digital Marketing
Advertising Strategy
Marketing manager
Marketing Network
Online Marketing


What will I learn?
  • What a sales funnel is and how it’s used to measure marketing efforts
  • What is SEO for beginners and how to grow it
  • What content marketing is
  • What inbound marketing is
  • What permission marketing is
  • How to use different types of paid marketing, like Facebook Ads and Google AdWords
  • How the product you marketing effects your marketing approach

What’s involved?
  • Introduction: what is digital marketing?
  • Inbound Marketing: SEO
  • Inbound Marketing: Content
  • Permission Marketing
  • Paid Advertising
  • How your product is marketing